Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion: Considering the impact of product involvement

Peng, Lifang; Zhang, Weiguo; Wang, Xiaorong; Liang, Shuyi

doi:10.1016/j.im.2018.11.007

Cited by 222 publications

(196 citation statements)

References 65 publications

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“…Many literatures have studied the perceived values and intentions of purchase from a variety of perspectives and most of them claim that perceived values can significantly influence the purchase intentions. In terms of products, Peng et al (2018) stated that the higher the perceived value of consumers when buying a product, the higher the willingness to buy [87]. Song et al (2019) found that social value had a significant positive effect on the purchase intention of anti-pollution cosmetics [12].…”

Section: Purchase Intention Of Green-grade Cosmeticsmentioning

confidence: 99%

Effect of Trust in Domain-Specific Information of Safety, Brand Loyalty, and Perceived Value for Cosmetics on Purchase Intentions in Mobile E-Commerce Context

Choi

Lee

2019

Sustainability

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In 2016, the safety issues of humidifier disinfectants and some other safety incidents in personal cares caused chemical phobia syndrome in the Korean society. This series of events has created a trend for cosmetic consumers to undermine brand confidence and to self-check the safety of commercial cosmetic formulations through mobile apps. The purpose of this study is to examine the influence of trust in domain specific information on the safety rating of cosmetic ingredients on the perceived value and the purchase intention of the cosmetics. The results of structural equation modeling showed that involvement of skin safety (ISS) had a positive effect on trust in domain specific information on safety (TDSI) and brand loyalty (BL). TDSI showed a positive effect on the perceived safety value (PFV) and the perceived social value (PSV), and BL had a positive effect on the PSV. ISS, TDSI, and PSV had a positive effect on the purchase intention (PI) of green-grade cosmetics (GGC). As hypothesized, BL had an adverse effect on PI of GGC. Given the results, utilizing the signal of the domain specific information may be recommended to new entrants to the cosmetic business or manufacturers with relatively weak brand power.

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Section: Purchase Intention Of Green-grade Cosmeticsmentioning

confidence: 99%

Effect of Trust in Domain-Specific Information of Safety, Brand Loyalty, and Perceived Value for Cosmetics on Purchase Intentions in Mobile E-Commerce Context

Choi

Lee

2019

Sustainability

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“…Perceived value refers to the competitive advantage of a company compared with other competitors. Since then, perceived value has been applied to the research of e-commerce, network shopping, and market development [22,23]. Zeithaml et al studied perceptual value from a psychological perspective [24].…”

Section: Perceived Value and Perceived Riskmentioning

confidence: 99%

Shared Short-Term Rentals for Sustainable Tourism in the Social-Network Age: The Impact of Online Reviews on Users’ Purchase Decisions

Zhao

Peng

2019

Sustainability

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With the development of social networks and the Internet-based sharing economy, shared short-term rentals are emerging as a new kind of service that provides a convenient way for people to buy short-term rental services in cities through social-network-enabled platforms. However, like other social-network-based services, shared short-term rental is also likely to be impacted by online reviews. This paper aims to investigate the impact of online reviews on users' purchase decisions toward shared short-term rentals, and further to provide optimization suggestions for the future advance of shared short-term rentals. The contributions of this paper are many-fold. First, we introduce the Stimuli-Organism-Response (SOR) model into the study and propose new variables for the model, including stimulus variables, organism variables, response variable, and moderating variables. Second, we propose eight hypotheses to evaluate the impact of online reviews on users' purchase decisions toward shared short-term rentals. Finally, we collect data through a questionnaire survey and present comprehensive results on many aspects. Based on the data analysis, we find out that the quality of online reviews impacts users' perceived value and perceived risk, which in turn impacts users' purchase decisions toward shared short-term rentals. In addition, the cognitive needs of users can adjust the impact of online reviews on the perceived risk of users but have no explicit adjusting effect for users' perceived value. Further, we present some research implications as well as suggestions for rental platforms to advance shared short-term rentals in the Internet age.

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“…Thereafter, many studies have been conducted in various areas, which have shown FLC stages to be a good predictor variable [74,76]. The FLC notion postulates that when a family shifts from one stage of life to the next, the roles of its members change, as a result of which, their financial position [77], lifestyle [78][79][80], situation at home [81,82], time pressure and stress level [83,84], and leisure behavior [39,40], change. FLC stages have also been found to have significant impact on work-life balance [41,45,84].…”

Section: Family Life Cycle Stagesmentioning

confidence: 99%

Influence of Perceived Risk Dimensions on e-Shopping Behavioural Intention among Women—A Family Life Cycle Stage Perspective

Amirtha

Sivakumar

Hwang

2020

JTAER

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The relationship between perceived risk and behavioral intention (BI) in e-shopping, based on family life cycle (FLC) stages, has been analyzed in this work. Although FLC stages are considered to have a better predictive ability than age, few e-shopping studies have concentrated on understanding its effects. This study, as a pioneering effort, has divided Indian women based on nine FLC stages and has studied the role of ten dimensions of perceived risk on BI to shop online across each life cycle stage. Results show that different facets of risks had distinct effects on purchase behavior among women belonging to different FLC stages. In effect, this study shows the importance of splitting people based on FLC stages in e-marketing and its value in making marketing decisions.

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Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion: Considering the impact of product involvement

Cited by 222 publications

References 65 publications

Effect of Trust in Domain-Specific Information of Safety, Brand Loyalty, and Perceived Value for Cosmetics on Purchase Intentions in Mobile E-Commerce Context

Effect of Trust in Domain-Specific Information of Safety, Brand Loyalty, and Perceived Value for Cosmetics on Purchase Intentions in Mobile E-Commerce Context

Shared Short-Term Rentals for Sustainable Tourism in the Social-Network Age: The Impact of Online Reviews on Users’ Purchase Decisions

Influence of Perceived Risk Dimensions on e-Shopping Behavioural Intention among Women—A Family Life Cycle Stage Perspective

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