Moderating effects of consumer empowerment on the relationship between involvement in eco‐friendly food and eco‐friendly food behaviour

Nam, Su‐Jung

doi:10.1111/ijcs.12568

Cited by 33 publications

(30 citation statements)

References 45 publications

(54 reference statements)

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“…Product retention is often considered and encouraged in public policy endeavours undertaken for the purpose of encouraging environmentally friendly (green) consumption and reducing waste/increasing recycling (Fuentes, 2014; Nam, 2020). However, while green consumer values are related to self‐control in spending and frugality (Haws et al., 2014), they are also negatively related to materialism (Banerjee & McKeage, 1994).…”

Section: Discussionmentioning

confidence: 99%

Materialism and life satisfaction: The moderating roles of alexithymia and product retention tendency

Vredeveld

2020

Int J Consumer Studies

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This research examines how alexithymia and product retention tendency affect the relationship between materialism and life satisfaction. Extant research has established that materialism has a negative effect on personal well‐being and that consumer culture and marketing facilitates this effect by encouraging consumers to focus on material pursuits to satisfy extrinsic goals. However, previous research has not explored how emotional personality traits and lifestyle values influence this “dark side” of materialism. Alexithymia is an emotional personality trait that inhibits an individual's ability to identify, describe and regulate emotions. Results from survey data show that alexithymia moderates the effect of materialism on life satisfaction, such that the effect is negative for individuals without alexithymia, but positive for individuals with alexithymia. Moreover, product retention tendency attenuates the negative effect of materialism for individuals without alexithymia, but strengthens the positive effect of materialism for individuals with alexithymia. The theoretical implications of these findings are discussed.

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Section: Discussionmentioning

confidence: 99%

Materialism and life satisfaction: The moderating roles of alexithymia and product retention tendency

Vredeveld

2020

Int J Consumer Studies

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“…On the basis of SRT, consumers who believe they are able to contribute effectively towards saving the environment update their attitude in line with this belief in order to pursue their goals. This self‐regulatory process is considered strong enough, as the consumers and the environment are interdependent (Burhanudin & Ferguson, 2018; Nam, 2020). Furthermore, the standard of greenness is clear amongst consumers (Bryson et al., 2016; Ellen et al., 1991; Kang et al., 2013; Kautish et al., 2019), which helps to motivate them to update their attitude towards green banking (Bryson et al., 2016).…”

Section: Theoretical Background and Hypotheses Developmentmentioning

confidence: 99%

Consumer guilt and green banking services

Burhanudin

Ronny

Sihotang

2020

Int J Consumer Studies

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Banks offer loans to support many projects; however, some of these projects may not give adequate consideration to the environment. Little is known regarding the extent to which banking customers experience guilt when discovering that their bank supports projects that disregard the environment. An experiment with 313 participants was conducted, and the results showed that customers do experience guilt when discovering that their bank supports projects that do not give adequate consideration to the environment. This study found that guilt drives perceived consumer effectiveness and negative word‐of‐mouth regarding banking projects that neglect environmental considerations but not attitudes towards green banking. Negative word of mouth, but not the attitude towards green banking, mediates the effect of perceived consumer effectiveness on the intention to use green banking services. Negative word‐of‐mouth, rather than attitudes towards green banking and its perceived consumer effectiveness, drives the intention to use green banking services. These findings imply that banks need to encourage their customers to perceive that they are eco‐friendly to avoid a significant loss of customers.

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“…Although companies using both part of food label simultaneously nevertheless the results regarding efficacy of both labels are inconsistence. The food processing companies following their concern GOVT policies for describing the nutritional information at both food label formats but the policy can only effective when consumer consult food label at point of purchase (Nam, 2020). In addition to the aforementioned studies reported that consumer's opinions about food label efficacy differ from country to country as well as product to product.…”

Section: Food Label Reading Efficacy and Healthy Packaged Food Intentionmentioning

confidence: 99%

Readable Labels and Moderating Effect of Individual Personality Traits Effect on Consumer Healthy Packaged Food Selection Intention

Zafar¹,

Hashim²,

Halim³

et al. 2021

SAJMS

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It is a common notion that front of pack label guide individual for the selection of healthy and right amount of packaged food. The inconsistent results found in past studies. In continuation with current study proposed a model which is underpinned with theory of planned behavior. The proposed model comprised of factors affecting individual attitude to read food label at point of purchase like traffic lights efficacy, health claim efficacy and user friendly label efficacy, whereas direct impact of subjective norm and self-efficacy was also investigated. Moreover, the personality traits were investigated as moderator. The data collected from three renowned retail outlet of Pakistan named; Al-Fatah, Hyperstar and Metro Cash and Carry. For the in depth study mixed method was used. Therefore, for quantitative date the cross-sectional data was collected with convenience sampling technique using adapted questionnaire whereas for qualitative analysis unstructured questions used for detail interview. The sample size for quantitative analysis was 1146 and for qualitative data 32 interviews were conducted. The results revealed that user friendly label efficacy and health statement efficacy insignificant effect in direct relation whereas full mediation observed with label reading attitude. In contrary to that traffic lights label efficacy has insignificant effect in both direct and indirect relation. Subjective norm and self-efficacy have significant impact on individual intention for healthy food selection. In addition to only two personality traits like; agreeableness and conscientiousness moderated between label reading attitude and intention. The current study implies that consumer education regarding nutrients is necessary.

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Moderating effects of consumer empowerment on the relationship between involvement in eco‐friendly food and eco‐friendly food behaviour

Cited by 33 publications

References 45 publications

Materialism and life satisfaction: The moderating roles of alexithymia and product retention tendency

Materialism and life satisfaction: The moderating roles of alexithymia and product retention tendency

Consumer guilt and green banking services

Readable Labels and Moderating Effect of Individual Personality Traits Effect on Consumer Healthy Packaged Food Selection Intention

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