Abstract:Este artigo analisa a discussão sobre os termos "modelo de negócios" e "estratégia", e seu principal objetivo é verificar se esses conceitos são distintos ou não. A maioria dos estudos até agora realizados defendem a tese de que sejam diferentes. O objetivo deste artigo é testar a veracidade dessa hipótese. Para isso, são comparadas abordagens consolidadas de estratégia, como a da escola de posicionamento e a visão baseada em recursos (resource-based view-RBV), com as definições de vários autores para o termo … Show more
“…It is based on the value proposition by the company that develops technology to consumers and has the opportunity to appropriate part of this (Osterwalder et al, 2005;Mesquita et al, 2012). A successful business model creates a logical linking between technical capability and creation of economic value, which limits the subsequent search for new -and alternative -models to explore newer technologies (Joia & Ferreira, 2005).…”
Section: Chesbrough and Rosenbloom Business Modelmentioning
This study investigates the internationalization process of Brazilian brand design firms. The following research question inspired the study: What are the characteristics of the internationalization of these firms? The study, of a technical nature, is based on secondary sources, complemented by personal interviews with specialists. The results show that the design sector in Brazil is still very fragmented, and that internationalization of design firms is incipient.
“…It is based on the value proposition by the company that develops technology to consumers and has the opportunity to appropriate part of this (Osterwalder et al, 2005;Mesquita et al, 2012). A successful business model creates a logical linking between technical capability and creation of economic value, which limits the subsequent search for new -and alternative -models to explore newer technologies (Joia & Ferreira, 2005).…”
Section: Chesbrough and Rosenbloom Business Modelmentioning
This study investigates the internationalization process of Brazilian brand design firms. The following research question inspired the study: What are the characteristics of the internationalization of these firms? The study, of a technical nature, is based on secondary sources, complemented by personal interviews with specialists. The results show that the design sector in Brazil is still very fragmented, and that internationalization of design firms is incipient.
“…Among the studies on this concept, some have been concerned with defining it (ALT; ZIMMERMANN, 2001;OSTERWALDER;PIGNEUR;TUCCI, 2005;SEPPÄNEN;MÄKINEN, 2005) and others have tried to point out differences and similarities between the concepts of business model and strategy (HEDMAN;KALLING, 2003;JOIA;FERREIRA, 2005). There are also papers that have discussed its application to e-business and to e-comerce (HAYES; FINNEGAN, 2005;PATELI;GIALIS, 2004;TSALGATIDOU;PITOURA, 2001) or those that have listed the components that should be present in a company"s business model (CHESBROUGH;ROSENBLOOM, 2002;OSTERWALDER, 2004;SHAFER;SMITH;LINDER, 2005).…”
Negotiations on the Internet have increased dramatically. Therefore, new strategies and competitive business models are crucial factors to consolidate a firm"s leadership position. In essence, a company that offers its services to a broader number of users and complementary companies will have its strategic position strengthened. Google has focused on achieving a leadership position offering two distinct services: the search engine and the advertisement service on the Web. Those services are the base on which the company"s core competence was built, i.e. its capacity to store up-to-date information about the search intentions of online users and to offer those users results that satisfy them. This paper demonstrates that Google"s competence is reinforced while those services are being used. As a consequence, new users will be attracted by the services offered by the company, which in turn will feed its database, creating the so-called network effect. This paper explains those relations.
“…Sendo assim, a preocupação com o modelo de negócio que será usado pode agregar valor, características dinâmicas e visão sistêmica à empresa. (Joia & Ferreira, 2005).…”
Esta pesquisa buscou compreender como os modelos de gestão estão sendo abordados pela literatura, qual o conteúdo e estrutura dessas pesquisas e possíveis tendências decorrentes ao modelo de gestão aplicado. Para isso, foram consultadas nas bases Spell e Scielo trabalhos que abordavam modelos de gestão, tanto centralizados como descentralizados. Ao todo foram identificados 152 trabalhos à base Spell e 269 trabalhos à Scielo, num total de 421 trabalhos. Destes 50 trabalhos foram usados a condução desta pesquisa. Foi possível observar um crescimento nos trabalhos que abordam modelos de gestão. Variáveis como Gestão / Gestão de Pessoas, Organização, Estrutura, Poder e Responsabilidade e Coordenação têm-se mostrado como as variáveis mais presentes. Foi possível observar também uma provável uma tendência de crescimento relacionada ao estudo de modelos descentralizados. Espera-se com essa pesquisa contribuir para uma maior visualização das pesquisas relacionadas à modelos de gestão assim como as perspectivas futuras de pesquisa que pode ser adotadas ou evitadas pelos próximos pesquisadores.
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