Modelo de análisis para canales de YouTube: aplicación a medios nativos digitales

García, José Sixto; Vázquez, Ana Isabel Rodríguez; Pérez, Xosé Soengas

doi:10.4185/rlcs-2021-1494

Cited by 7 publications

(2 citation statements)

References 19 publications

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“…In this sense, YouTube has received a certain prominence in numerous research, such as studies on educational potential (Asensio, 2018;Silva, 2011) and studies on state-of-the-art, focused on what has been broadcast and its impact (Galindo-Neto et al, 2021;Sixto-García et al, 2021). Sixto-García et al ( 2021), meanwhile, go as far as to develop the proposal of a method of analysis of YouTube channels of mainstream media companies, the so-called "digital native journals".…”

Section: About Youtube: Broadcast Yourselfmentioning

confidence: 99%

Conteúdo Digital em Língua Brasileira de Sinais: Um Estudo dos Canais Brasileiros de Pessoas Surdas no YouTube

Souza

Faria²,

Lima³

et al. 2023

revistacomsoc

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O tema deste estudo é a produção e a autoria de pessoas surdas na internet, especificamente, na plataforma de compartilhamento de vídeos e rede social YouTube, no Brasil. Trata-se de um tema de vanguarda e desvela a relação dos surdos com uma mídia digital que privilegia o vídeo, elemento este que está intimamente relacionado ao artefato cultural do povo surdo (Strobel, 2016), e valoriza a língua de sinais, que é a experiência visual. O objetivo é investigar os temas produzidos, exclusivamente em língua brasileira de sinais (Libras), por pessoas surdas nos canais do YouTube. A metodologia da pesquisa possui uma abordagem qualitativa do tipo descritiva (Gil, 2002) e utiliza, para a coleta de dados, o método dos principais itens para relatar revisões sistemáticas e meta-análises (Prisma; Page et al., 2021) com o tipo de amostragem de bola de neve (Vinuto, 2014). Foram identificados 913 vídeos postados em 11 canais de autores surdos brasileiros no YouTube, ao longo de nove anos, entre 2006, ano da criação do canal mais antigo analisado, e 2021. Os autores que contribuíram com a análise foram principalmente Festa (2012), Burgess e Green (2009/2009), Coruja (2017) e Medeiros e Rocha (2018). A partir da análise dos vídeos, foi possível identificar uma maior quantidade de vídeos com temas financeiros e observar que os vídeos com mais visualizações são sobre a língua de sinais, a identidade e a cultura surda.

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Section: About Youtube: Broadcast Yourselfmentioning

confidence: 99%

Conteúdo Digital em Língua Brasileira de Sinais: Um Estudo dos Canais Brasileiros de Pessoas Surdas no YouTube

Souza

Faria²,

Lima³

et al. 2023

revistacomsoc

View full text Add to dashboard Cite

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“…The population groups that lead the results in terms of the use of this social network are those aged 18-24 (29.8%) and 25-34 (33%), accounting for some 766.7 million Instagram users. Digital natives, or millennials, young people born between the 1980s and 2000s, are the main consumers of social networks, since they perfectly understand the codes that are used in them [11][12][13][14][15]. As children of the Baby Boomer Generation, they have lived in the digital context, conditioned by other social values, and other ways of working and relating.…”

Section: Instagram As a Social Platformmentioning

confidence: 99%

Educational Influencers on Instagram: Analysis of Educational Channels, Audiences, and Economic Performance

Quintana

León

2021

Publications

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Influencers have positioned themselves as opinion leaders capable of influencing large social groups, extending their presence to areas such as education. Instagram is one of the most consolidated social networks focused on the image where citizens interested in educational areas can find information from specialized channels on this topic. The purpose of this study is to analyze, during the period of confinement by COVID-19, the use of Instagram by educational influencers to consolidate their channel in new audiences, influence through interaction with their followers and create their transmedia production. Using a mixed methodological approach, a descriptive analysis of a sample of 810,200 users and a content analysis of 13 profiles of educational influencers is applied. The results show educational influencers as true experts in the use of Instagram, managing visually pleasing and harmonious profiles for new audiences. These influencers reach a large number of users, mostly women between the ages of 25 and 45 with an interest in “motherhood” on the platform. Educational influencers use digital marketing codes in their social networks, with a communicative style adapted to this type of space that seeks to increase the interaction and participation of new audiences and, as a consequence, economic profitability. There is a high number of influencers whose objective is to share educational resources, using their accounts as showcases for their transmedia educational production and for the sale or promotion of their productions and creations.

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Analysis of the Content of the Kazakhstan Segment of YouTube

Aigelova,

Ishanova,

Suleimenova

2023

Quarterly Review of Film and Video

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Modelo de análisis para canales de YouTube: aplicación a medios nativos digitales

Cited by 7 publications

References 19 publications

Conteúdo Digital em Língua Brasileira de Sinais: Um Estudo dos Canais Brasileiros de Pessoas Surdas no YouTube

Conteúdo Digital em Língua Brasileira de Sinais: Um Estudo dos Canais Brasileiros de Pessoas Surdas no YouTube

Educational Influencers on Instagram: Analysis of Educational Channels, Audiences, and Economic Performance

Analysis of the Content of the Kazakhstan Segment of YouTube

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