Modelling the Effects of Market Orientation Enablers on Business Performance among SMEs in a Developing Country

Dubihlela, Job; Dhurup, M.

doi:10.5901/mjss.2014.v5n16p33

Cited by 7 publications

(6 citation statements)

References 48 publications

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“…Measurement of company performance can be en as two perspectives, namely objective and subjective (Boachie-Mensah, 2015). It measures the performance of Small and Medium Enterprises with an objective approach measured through economic performance or financial performance, such as ROI, profit, sales, revenue growth, market share (Taleghani, 2013); (Dublhlela, 2014). Measurement of SME performance with a subjective approach s measured through noneconomic performance or non-financial performance, such as marketing performance, organizational performance, and operational performance (Taleghani, 2013).…”

Section: Company Performancementioning

confidence: 99%

The Effect of Market and Entrepreneurship Orientation on SME’s Business Performance: The Role of Entrepreneurial Marketing in Indonesian Batik Industries

2020

EJBM

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Although several researchers have studied entrepreneurial Marketing (EM), comprehensive testing of the EM integrative model has not been studied by previous researchers. Previous researchers were limited to examining the effect of antecedents on EM or business performance. The study is to discuss the influence of market and entrepreneurial orientation on the performance of SMEs. Entrepreneurial Marketing (EM) is a mediator. The sample is 285 managers of Batik SMEs in the Special Province of Yogyakarta and Central Java. Data were analyzed using Structural Equation Modelling (SEM) and to analyze the measurement models using the onecongeneric approach. The results of this study explain that market orientation and entrepreneurial orientation have a positive and significant effect on EM. Market orientation has an indirect effect on the performance of SMEs through EM as a mediator. Entrepreneurial orientation directly affects the performance of SMEs. The novelty in this study shows that EM plays an essential role in mediating market orientation and SME performance.

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Section: Company Performancementioning

confidence: 99%

The Effect of Market and Entrepreneurship Orientation on SME’s Business Performance: The Role of Entrepreneurial Marketing in Indonesian Batik Industries

2020

EJBM

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“…The aftereffects of research led by directed [27] states that the capacity of market orientation can altogether improve organization performance. Market orientation positively affects business performance [13]; [28].…”

Section: The Effect Of Market Orientation On Performancementioning

confidence: 99%

“…Performance can be accessed through: financial performance, customer loyalty, customer satisfaction, customer retention, and performance received [5]. Measurement of business performance, financial planning, financial planning, financial planning, improvement, ROI, profit, sales, income growth, market investment [6][7][8][9][10][11][12][13].…”

Section: Introductionmentioning

confidence: 99%

The Effect of Market Orientation and Entrepreneurship Orientation to Competitive Advantage and Performance

Trarintya¹

2020

jefms

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This study aims to explain the effect market orientation, entrepreneurship orientation and competitive advantage on performance. The population in this study was all Micro, Small and Medium Enterprises enrolled in Bali. Samples taken based on probability sampling techniques are simple random sampling, where researchers provide equal opportunities for each member of the population (employees) to be chosen as samples randomly regardless of the strata in the population itself with a total sample of 100 enterprises. This examination tried by quantitative techniques with SEM-PLS investigation. The consequences of theory testing demonstrate that 1 of 5 speculations were dismissed. Market orientation not impacts on performance. Market orientation and business enterprise orientation has positive and significant impact to competitive advantage. Business orientation and competitive advantage has positive and significant impact to performance. The example utilized in this examination is restricted with regards to Micro Small and Medium Enterprise. Proposals for further research by including another variable that was not recently contemplated. Useful ramifications in this examination is industry administrators ought to adjust their CPMS to incorporate estimates explicit to intra-hierarchical business enterprise and development and should seek after more noteworthy comprehension of changing client inclinations. This examination offers performance to improve business orientation and item advancement with the goal that it will expand competitive advantage which effects on MSMEs performance.

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“…The eminent marketing researchers have explained the market orientation as the critical framework for improving the long-term and sustainable business advantage in the competitive environment (Dubihlela and Dhurup, 2014). Market orientation is considered as a mean of competitive advantage which is also an essential determinant for the measurement of a firm performance (Ramayah et al , 2011).…”

Section: Literature Reviewmentioning

confidence: 99%

Exploring performance of software houses

Jawad¹,

Naushad²,

Yousaf³

et al. 2019

WJEMSD

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Purpose The purpose of this paper is to explore the impact of market orientation on firm performance of software houses and examine the mediating firm innovativeness in the relationship between market orientation and firm performance. Design/methodology/approach Data were collected from the employees of software houses located in two big cities of Pakistan. Mean, SD, correlation and regression analysis were conducted to check the relationship among variables. Findings Results show that the performance of software houses largely depends on firm innovativeness and market orientation. Research limitations/implications The authors recommend that further studies are required to test the propositions in longitudinal research design for achieving in-depth insights. Practical implications Software houses need to pay more attention toward market orientation and innovativeness. Originality/value It has been observed that software houses pay less attention toward market dynamics. This research discusses an implementation approach based on solid theoretical foundations to achieve the firm performance through market orientation and firm innovativeness.

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Modelling the Effects of Market Orientation Enablers on Business Performance among SMEs in a Developing Country

Cited by 7 publications

References 48 publications

The Effect of Market and Entrepreneurship Orientation on SME’s Business Performance: The Role of Entrepreneurial Marketing in Indonesian Batik Industries

The Effect of Market and Entrepreneurship Orientation on SME’s Business Performance: The Role of Entrepreneurial Marketing in Indonesian Batik Industries

The Effect of Market Orientation and Entrepreneurship Orientation to Competitive Advantage and Performance

Exploring performance of software houses

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