“…In a micro-management level, market information is providing and sharing within a company or organization as an input or driver for enhancing marketing performance (Ngek Neneh, 2016), on the study of de Guimarães, Severo, and de Vasconcelos ( 2018) is a driver or input for enhancing performance through a process of value delivering, innovativeness. As marketing orientation is recognized as an informative strategic input for enhancing performance through several capabilities and business practices, such as in creating value, accentuate value (Chowdhury, Desai, & Bolton, 2014;Groening, Sarkis, & Zhu, 2018;Islam, 2018;Kristina & Tore, 2015;Le et al, 2018;Sahibzada Jawad et al, 2019). This notion leads to conceptualize the techno-resonance innovation capability as a strategic asset that holds the potentials for enhancing performance.…”