Modelling effects of consumer animosity: Consumers' willingness to buy foreign and hybrid products

Cheah, Isaac; Phau, Ian; Kea, Garick; Huang, Yu

doi:10.1016/j.jretconser.2016.01.018

Cited by 50 publications

(41 citation statements)

References 52 publications

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“…Fourthly, this study examined hypothesis that is related to the role of animosity on consumer's willingness to boycott and findings obtained show support to developed hypothesis and is consistent with prior studies that reported the positive impact of consumer animosity on the willingness of consumers to purchase foreign products (in this case, to boycott foreign products) (Smith & Li, 2010;Cheah et al, 2016;Lee, Lee & Li, 2017). Fifthly, this study supported the relationship between perceived egregiousness and consumer willingness to boycott.…”

Section: Resultssupporting

confidence: 86%

“…Rose, Rose, & Shoham (2009) referred to consumer animosity as the significant negative emotions of consumers towards buying products from one nation/group that they feel hatred towards. Several studies on the relationship of animosity and product evaluations indicate the negative impact of consumer animosity on the tendency of consumers to purchase products from abroad (Ettenson & Klein, 2005;Narang, 2016;Cheah, Phau, Kea, & Huang, 2016). As a result, this study proposes that the animosity of Malaysian consumers' youth has a positive influence on boycotting the USA products and companies that support Israel against Palestine.…”

Section: Animosity (Ani)mentioning

confidence: 83%

See 1 more Smart Citation

The Factors Influencing Consumers’ Willingness To Boycott Among Malaysian Muslim Youth

Tariki¹,

Shukor²

2019

The European Proceedings of Social and Behavioural Sciences

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Section: Resultssupporting

confidence: 86%

Section: Animosity (Ani)mentioning

confidence: 83%

The Factors Influencing Consumers’ Willingness To Boycott Among Malaysian Muslim Youth

Tariki¹,

Shukor²

2019

The European Proceedings of Social and Behavioural Sciences

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“…Kwan (2007) states that Chinese governments, in the past and in the recent times want Japanese to admit their wrongdoing to improve diplomatic relations between both countries. Klein et al (1998) conducted first research study in Nanjing city to investigate the consumer animosity, then Cheah, Phau, Kea, and Huang (2016) conducted study in the recent times on consumer animosity toward Japanese. This study is undertaken to include other parts of China to research animosity, whether Chinese citizens other than Nanjing has the same feeling about Japanese and whether these feelings have impact on their behaviour towards Japanese products.…”

Section: Methodsmentioning

confidence: 99%

Consumers’ Willingness to Buy Foreign Products: Effects of Consumer Animosity and Ethnocentrism

Khan

Ahmad

et al. 2018

SJMS

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Animosity can be a vital force to decide whether to buy a foreign product or not. The aim of this study is to examine the effects of animosity of Chinese consumer's willingness to buy Japanese products in general. Previous research is replete with evidences that Chinese have a special grudge against Japanese, after World War II. Previous studies in this regard were conducted in one or few cities of China, this research aimed to collect data from multiple cities, in order to generalize the concept. This study also highlighted a new construct i.e. perceived quality. What will happen if a Chinese consumer has to decide between animosity and better quality of Japanese product? A sample of 435 was collected in the Chinese city of Nanjing. Findings of the study revealed that Chinese still have high level of animosity towards Japanese products. And even at times, products with high quality are being ignored because of its Japanese background. Most important and consistent to current literature, results showed that, consumer animosity as a higher order construct which is indicated by economic animosity and war animosity. Those parts of China where we found an extreme animosity, ethnocentrism couldn't play a significant role to affect the other constructs in the animosity model.

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“…The literature has become increasingly focused on investigating the consequences of such bilateral disputes on consumer behavior. Previous researchers reached a general consensus that animosity has a significant impact on consumer preferences in various countries (Cheah et al, 2016; Kim, 2019; J. E. Park & Yoon, 2017, Sánchez et al, 2016).…”

Section: Literature Reviewmentioning

confidence: 99%

The Influence of Contemporary Negative Political Relations on Ethnic Dining Choices

Kim

2020

Journal of Hospitality & Tourism Research

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The marketing literature has demonstrated that political animosity influences consumers’ boycott intention. However, this question has rarely been examined in the hospitality setting. Thus, by utilizing cognitive appraisal theory and value-belief-norm theory, this study proposes a model to investigate the effect of animosity on ethnic dining behavior. To this end, this study examines the effect of animosity on switching intention by examining the structural relationships among anticipated negative emotions, personal norms, and switching intention. Study results demonstrate that individuals’ animosity beliefs influence their intention to switch to a different ethnic restaurant through anticipated negative emotions and personal norms. The current study’s findings provide ethnic restaurateurs with insights on how to revise marketing strategies when animosity is raised toward the origin country of which their ethnic cuisine is based on.

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Modelling effects of consumer animosity: Consumers' willingness to buy foreign and hybrid products

Cited by 50 publications

References 52 publications

The Factors Influencing Consumers’ Willingness To Boycott Among Malaysian Muslim Youth

The Factors Influencing Consumers’ Willingness To Boycott Among Malaysian Muslim Youth

Consumers’ Willingness to Buy Foreign Products: Effects of Consumer Animosity and Ethnocentrism

The Influence of Contemporary Negative Political Relations on Ethnic Dining Choices

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