Tourism has become one of the largest industries in the world, specifically in Indonesia, where it plays an important role in increasing foreign exchange (FE). Therefore, this study aims to analyze the factors influencing the demand for Indonesian tourism. It used secondary data between 2010 to 2020, with 16 countries selected as samples regarding the ranking of the highest number of tourists. These utilized data contained the following, (1) The number of foreign tourists, (2) National per capita income of the sample countries, (3) The exchange rate of foreign currencies against the rupiah, and (4) The price of tourism. Based on the analytical process, the estimation method also used panel data regression. Using the Fixed Effect model, the results empirically showed that national per capita income, rupiah exchange rate, and tourism prices affected the number of tourists.