Modeling of Internal Conflicts of Automated Data Collection and Data Processing Systems

Minaev, Vladimir; Мазин, А. В.; Здирук, К. Б.; Поддубная, Е. В.

doi:10.21778/2413-9599-2018-1-118-123

Cited by 2 publications

(1 citation statement)

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“…Because this study was purely quantitative in nature, there are certain limitations to survey-based data collection (see e.g. Minaev et al 2018). Therefore, further research should be conducted using a variety of methodological approaches.…”

Section: Introductionmentioning

confidence: 99%

Leading Trends in Marketing Research: a Case of Big Data

Chernova¹,

Starostin²

2019

Proceedings of the 5th International Conference on Social, Economic, and Academic Leadership (ICSEALV 2019)

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This paper focuses on the leading trends in marketing research in the digitalised and globalised world. Specifically, it tackles the issue of Big Data and explores the ways how it is used in collecting, processing, and analysing the data of consumers and potential customers. We show that over the last several years, Big Data has found its way into marketing strategies of large companies and helps them to target and get a way more customers that previously using traditional methods. The popularity of online content and social networks make this task even easier. Thence, it is clear that marketing managers want to know how they can monetize Big Data. In addition, we focus on the way the Big Data is collected and processed. From fitness trackers to online behaviour or social networks, fora, blogs, but also online shops and auctions, Big Data can provide valuable insights for marketing specialists. We use several examples of Big Data in marketing from several countries, regions, as well as areas of business to prove our points. Our results confirm that Big Data became an important part of marketing strategies and marketing research and there is hardly anything one can do to defy this. Rather than opposing the Big Data in the daily use, large companies should learn how to use it properly for increasing the customer satisfaction and providing customer support in all areas of business.

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Section: Introductionmentioning

confidence: 99%

Leading Trends in Marketing Research: a Case of Big Data

Chernova¹,

Starostin²

2019

Proceedings of the 5th International Conference on Social, Economic, and Academic Leadership (ICSEALV 2019)

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Digital twins of objects in the solution of control problems

Minaev

Мазин

Здирук

et al. 2019

Radiopromyshlennost

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The paper includes the development analysis for digital representation of objects and processes in the field of production. Authors pay special attention to a description of digital twins (DT) as a key element in a structure of digital transformation tools for production management. The narration covers creation of DT and their groups with known techniques for entity conceptual simulation. There are the new approaches shown as to pressing problems in the comprehensive assessment of a state and administration of production facility’s functioning using digital twins. The considered approaches relate to the comprehensive assessment of an object’s state at any time (in the past, present, future) throughout its life cycle. Authors show that to solve tasks in digital transformation of production processes and management of complex industrial facilities, it makes sense to use the indicators proposed in the paper: system’s internal propensity towards conflicts, its update potential and remaining lifetime. Besides, they conclude that a qualitative analysis of a real entity’s behaviour and its control based on the DT model involve collection and accumulation of all of the available historical data about it, which, in turn, necessitates the creation of special-purpose software for big data processing that support the multidimensional temporal model for organisation of integrated information storages.

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Modeling of Internal Conflicts of Automated Data Collection and Data Processing Systems

Cited by 2 publications

References 0 publications

Leading Trends in Marketing Research: a Case of Big Data

Leading Trends in Marketing Research: a Case of Big Data

Digital twins of objects in the solution of control problems

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