Purpose -Ultrafine feature sizes and high-performance requirements have necessitated the integration of low-k dielectrics with silicon-level interconnects. These are mechanically weaker than previous-generation materials, a fact that has been recognized to be an industry wide issue. The inherently weaker nature of the low-k dielectric material can pose significant challenges to downstream electronic-packaging processes and materials. The purpose of this paper is to focus on the wire bonding of gold wires on a Cu/low-k pad structure. Design/methodology/approach -The paper presents a numerical model description and simulation procedure. Findings -Numerical methods, particularly finite element method based simulations are a good tool to visualize and understand the reasons for success or failure during a bonding process. It enables one to relate the induced stress to the inherent bulk material's strength and interfacial strength.The results from such simulations clearly indicate the high-stress locations and the amount of plastic strain that accumulates during the application of compressive force, heat and ultrasonic energy. Originality/value -These simulations help to understand the device's weaknesses and correlate the failures so as to design the wire bonder equipment with better process control features.