“…Third, methodologically, our study captures the longitudinal discursive evolution of legitimacy evaluations by combining new digital methods such as semantic network analysis (Bonini et al, 2016;De Nooy et al, 2005;Illia et al, 2016Illia et al, , 2021 with threshold vector autoregressive model (TVAR) analysis, the latter being widely used in economics to capture business cycles (Beaudry & Koop, 1993;Osińska et al, 2020;Pesaran & Potter, 1997), interest rates (Anderson, 1997;Nyberg, 2018;Pfann et al, 1996), stock returns (Chen & Yang, 2019;Domian & Louton, 1997), prices (Aslan et al, 2018;Yadav et al, 1994), and exchange rates (Balke & Wohar, 1998;Taylor, 2001). Thereby, our study contributes to studies on organizational legitimacy in social media (Etter et al, 2018) and more broadly to studies on social approval of organizations (Bundy & Pfarrer, 2015;Wang et al, 2021) by suggesting means of combining different methods to measure the point at which a critical mass of evaluations in social media will or will not influence organizational news media legitimacy.…”