Model of location for service station

Abstract

This paper presents a process for supporting the decision when selecting the best location to evaluate a service station. In accordance with experts, the three main factors responsible for the success of business are: the mix of products, when one tries to offer the right product for the right person in the right place; the business management in which method and tools are included; and the business location. The selection of a good location is associated with a high number of variables; some of which can be intangible, inexact, uncertain and subjective. Therefore, we have chosen to use techniques of Fuzzy Logic for the construction of a location hierarchical model which considered the importance of different factors, in a differentiated form, according to the type of service station which was evaluated. Through the application of quality and quantitative research, the analysis of the results, and the deep experience of specialists, it was possible to identify and quantify the main location factors utilized in the model.