Model Inovasi Sistem Pemasaran Perbankan Syariah Berbasis Floating Market Untuk Penciptaan Daya Saing (Model of Islamic Banking Marketing Innovation Systems Based on Floating Market for Creation Competitiveness)

Abstract

Government in implementing policies dual banking system in fact is still unrealized, whereas considerable market potential with many established Islamic banks. One solution offered is a marketing system innovation in Islamic banking market floating base. The purpose of this study identifies spiritual and floating market behavior and determine the factors that influence the customer's decision in choosing Islamic banks based on personal and social nature. The study population is Islamic bank customers located in the region of Jember, Bondowoso, Situbondo, and Banyuwangi with a sample of 200 people. The research method used logistic regression analysis. The results achieved are the majority of customers are female, in the productive age, and employees. The majority of customers are in a group associated with Islamic banks and conventional.

How Does Strengthening Islamic Banking Competitiveness? Indonesia Evidence

“…It is still rare for Islamic banks to try to capture a floating market or a market that is not too passionate about a banking system, conventional or Shariah (Tobing, Fathorazzi, and Wulandari 2016;Pongajarn, van der Duim, and Peters 2018). This market can move around depending on which method is most profitable.…”

“…The operational definition of variables and indicators in this study, namely Islamic service quality variable (X1), consists of Sharia compliance, assurance, reliability, tangible, empathy, responsiveness (Putra and Herianingrum 2015). Variable marketing method based on floating market (X2) consists of customer behaviour related to Islamic and conventional banks, innovation in service quality, geographical location, product innovation (Tobing, Fathorazzi, and Wulandari 2016). Variable competitiveness of Islamic banks (Y) consists of the product price, credit (financing), equity, quality of products and services (Risfandy, Husa, andAsrihapsari Vol.2 / No.2: 149-167, Juli 2022, ISSN : 2775-6084 (online) 2016).…”

“…The dimensions of service quality by adding one dimension of "Compliance with Islamic Law" to the SERVQUAL model proposed by Parasuraman and named by the CARTER items system, including compliance, assurance, reliability, tangible, empathy, and responsiveness (Abdul Manaf et al 2018;Putra and Herianingrum 2015;Parasuraman, Zeithaml, and Berry 1985). Marketing system innovation in the model Floating market-based Islamic banking for competitiveness creation: two indicators influence floating market-based marketing: consumer behaviour in terms of service quality and innovation (Tobing, Fathorazzi, and Wulandari 2016). Vol.2 / No.2: 149-167, Juli 2022, ISSN : 2775…”

“…There is intense competition, making banks know what, when, and where to provide products and services, primarily Islamic services (Elfeituri and Vergos 2019;Glosten and Rauterberg 2019;Thongpanya 2018). It is still rare for Islamic banks to try to capture the floating market or a market that is not too passionate about a banking system, conventional or Shariah (Tobing, Fathorazzi, and Wulandari 2016;Kordy, Bassiouny, and Tooma 2020).…”

“…Although Islamic banking has established a better financial performance system by system, the Islamic banking system still provides a lower rate of return to customers than conventional banking (Ben Bouheni and Ammi 2015; Cupian and Abduh 2017). Therefore, developing the Islamic banking system through internal efficiency and implementing an economic of scale and economic of scope expansion strategy based on the floating market (Tobing, Fathorazzi, and Wulandari 2016).…”