volume 23, issue 1, P15-23 2019
DOI: 10.1108/mbe-11-2018-0096
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Jouni Lyly-Yrjänäinen, Leena Aarikka-Stenroos, Teemu Laine

Abstract: Purpose This paper aims to propose an approach to broaden the focus of a low-fidelity prototype (i.e. mock-up) to enable user experimentation in a real environment at the early stages of the product development process. The functionality approaching a real solution enables customers to experience the key functionality, and therefore, the perceived customer value of the new product idea before major investments in the development. Design/methodology/approach The study is based on an interventionist case stud…

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