Jouni Lyly-Yrjänäinen, Leena Aarikka-Stenroos, Teemu Laine
This paper aims to propose an approach to broaden the focus of a low-fidelity prototype (i.e. mock-up) to enable user experimentation in a real environment at the early stages of the product development process. The functionality approaching a real solution enables customers to experience the key functionality, and therefore, the perceived customer value of the new product idea before major investments in the development.
The study is based on an interventionist case stud…
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