“…For example, research indicates that greater use of online technologies to distribute information (e.g., frequent blogging) is associated with increased readership of the knowledge content [20,117]. Environmental non-governmental organizations (ENGOs) use a variety of technologies (e.g., Facebook pages, YouTube videos, Twitter accounts) to foster visibility, raise awareness, and circulate relevant information and resources [14,118]. Technologies that allow for images to be shared and posted (e.g., Instagram, Facebook, blogs, Twitter) should be particularly effective and more captivating than text-only technologies (e.g., [20,[119][120][121]).…”
Section: Experientialmentioning
confidence: 99%
“…As a specific case example, consider Facebook, currently the most widely used SNS [14,30]. Facebook is strong in its capacity for dialogic communication (via messaging and commenting) and allows users to create pages or groups (private or public) for multi-person interaction.…”
Section: Using Relational Functionsmentioning
confidence: 99%
“…SNSs are capable of inciting individuals to participants in online social causes and collective action [14,17,18,31,140,142]. That is, SNSs serve experiential purposes in that they engage users as participants in social causes through online activism [7,14,19,134,[143][144][145][146][147] and philanthropy [148,149].…”
Section: Using Experiential Functionsmentioning
confidence: 99%
“…Thus, online technologies (i.e., Web 2.0 and social media) have the potential to reach wide swaths of citizenry, and may represent primary (and as of yet under-researched [16]) mediums for encouraging action to protect the environment. In fact, the utility of Web 2.0 and social media is being tested in social science research seeking to build and organize communities (e.g., [31]) and for purposes of climate change communication (e.g., [14,16,20,32]) and environmental education (e.g., [11,23,33]). However, research has yet to establish the "best" technologies and how to maximize their effectiveness.…”
Section: Introductionmentioning
confidence: 99%
“…Nonetheless, individual and collective action is needed to help preserve natural environments and mitigate environmental problems [8,9]. Web 2.0 and social media technologies are a set of communication and organizational tools that are increasingly gaining attention for their potential to heighten environmental concern and facilitate sustainable behaviors in the general public [10][11][12][13][14][15][16][17][18][19][20][21][22][23].…”
Abstract:Research from a variety of disciplines suggests that online technologies (i.e., Web 2.0 and social media) have considerable potential for spurring proenvironmental action; however, relatively little work examines how to effectively capitalize on these communication and organization tools. This review paper describes the Technologies for Proenvironmental Action Model (TPAM), a conceptual framework that explicates how different functions of Web 2.0 and social media (i.e., informational, relational, and experiential) can generate and/or facilitate personal, social, and contextual pathways to environmentally responsible behaviors. As derived from the TPAM, the likelihood of achieving practical goals of increasing proenvironmental behaviors is enhanced when technological functions are matched to the different pathways to proenvironmental action. For example, the relational function of technologies, as exemplified by Social Networking Sites (SNSs), should be particularly effective in communicating social norms supportive of environmentally responsible behaviors. The TPAM is intended as a guide to develop novel approaches, research questions, and methodologies in leveraging Web 2.0 and social media technologies to promote proenvironmental action. Results will contribute to basic theory development and work in applied settings (e.g., local environmental organizations) in order to effectively communicate and organize with different segments of the population to increase sustainable behaviors.
OPEN ACCESSSustainability 2015, 7 10621
“…For example, research indicates that greater use of online technologies to distribute information (e.g., frequent blogging) is associated with increased readership of the knowledge content [20,117]. Environmental non-governmental organizations (ENGOs) use a variety of technologies (e.g., Facebook pages, YouTube videos, Twitter accounts) to foster visibility, raise awareness, and circulate relevant information and resources [14,118]. Technologies that allow for images to be shared and posted (e.g., Instagram, Facebook, blogs, Twitter) should be particularly effective and more captivating than text-only technologies (e.g., [20,[119][120][121]).…”
Section: Experientialmentioning
confidence: 99%
“…As a specific case example, consider Facebook, currently the most widely used SNS [14,30]. Facebook is strong in its capacity for dialogic communication (via messaging and commenting) and allows users to create pages or groups (private or public) for multi-person interaction.…”
Section: Using Relational Functionsmentioning
confidence: 99%
“…SNSs are capable of inciting individuals to participants in online social causes and collective action [14,17,18,31,140,142]. That is, SNSs serve experiential purposes in that they engage users as participants in social causes through online activism [7,14,19,134,[143][144][145][146][147] and philanthropy [148,149].…”
Section: Using Experiential Functionsmentioning
confidence: 99%
“…Thus, online technologies (i.e., Web 2.0 and social media) have the potential to reach wide swaths of citizenry, and may represent primary (and as of yet under-researched [16]) mediums for encouraging action to protect the environment. In fact, the utility of Web 2.0 and social media is being tested in social science research seeking to build and organize communities (e.g., [31]) and for purposes of climate change communication (e.g., [14,16,20,32]) and environmental education (e.g., [11,23,33]). However, research has yet to establish the "best" technologies and how to maximize their effectiveness.…”
Section: Introductionmentioning
confidence: 99%
“…Nonetheless, individual and collective action is needed to help preserve natural environments and mitigate environmental problems [8,9]. Web 2.0 and social media technologies are a set of communication and organizational tools that are increasingly gaining attention for their potential to heighten environmental concern and facilitate sustainable behaviors in the general public [10][11][12][13][14][15][16][17][18][19][20][21][22][23].…”
Abstract:Research from a variety of disciplines suggests that online technologies (i.e., Web 2.0 and social media) have considerable potential for spurring proenvironmental action; however, relatively little work examines how to effectively capitalize on these communication and organization tools. This review paper describes the Technologies for Proenvironmental Action Model (TPAM), a conceptual framework that explicates how different functions of Web 2.0 and social media (i.e., informational, relational, and experiential) can generate and/or facilitate personal, social, and contextual pathways to environmentally responsible behaviors. As derived from the TPAM, the likelihood of achieving practical goals of increasing proenvironmental behaviors is enhanced when technological functions are matched to the different pathways to proenvironmental action. For example, the relational function of technologies, as exemplified by Social Networking Sites (SNSs), should be particularly effective in communicating social norms supportive of environmentally responsible behaviors. The TPAM is intended as a guide to develop novel approaches, research questions, and methodologies in leveraging Web 2.0 and social media technologies to promote proenvironmental action. Results will contribute to basic theory development and work in applied settings (e.g., local environmental organizations) in order to effectively communicate and organize with different segments of the population to increase sustainable behaviors.
OPEN ACCESSSustainability 2015, 7 10621
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