“…These factors are performance expectations, business expectations, social influences, facilitation conditions, hedonic motivation, price values, habits, and safety. Mobilization of zakat payments through OPZ can be done by increasing awareness and willingness to pay zakat and the use of technology (Doktoralina et al, 2018;Sedjati et al, 2018). One of the awareness of paying zakat by the community is built through video public service advertisements (Bawono & Erlangga, 2019).…”