Mobile Social Network Sites as innovative pedagogical tools: factors and mechanism affecting students’ continuance intention on use

Abstract

Mobile Social Network Site (MSNS) is introduced into teaching and learning as a kind of innovative pedagogical tool, called MSNS-based ubiquitous learning, which allows students to learn at anytime and anywhere. Continuous use is the success of an innovative tool. Nevertheless, several previous studies have indicated factors and mechanism affecting students' continuance intention in the context of MSNS-based ubiquitous learning. In this study, a behavioral model based on "cognitionaffect-conation" framework is proposed to interpret factors' impacts on students' continuance intention, along with the clarification of the mechanism. Both qualitative (focus group interview) and quantitative (survey) methods are employed in this study. Confirmatory factor analysis, hierarchical confirmatory factor analysis, and full model of structural equation modeling are applied to validate the research model and hypotheses. Results reveal that perceived convenient function, teachers' participation, interaction expansion, course content fit, and information richness are reflective constructs to the perceived quality of a MSNS-based pedagogy, which put impacts on students' continuance intention through perceived value and users' satisfaction, perceived value mediates the impact of perceived quality of an MSNS on satisfaction, and satisfaction also mediates the impact of perceived value on continuance intention.

Exploring the Influencing Factors of Undergraduates' Continuance Intentions in e-Reading APPs (EIFUCIEA)

“…The data suggested that perceived ease of use did not affect continuous intentions, but did affect reading usefulness, which was an extra finding of the study different from the existing study [29], [30]. Therefore, it could be seen that factors influencing the continuous intentions to use e-reading APPs were related to reading usefulness, perceived ease of use, perceived risk, subjective norms and satisfaction.…”

“…Der Heijden(2004) [29] studied the continuous usage intention of users of hedonic information system and found that perceived ease of use has a positive impact on the continuous use intention, and the influence of perceived ease of use was greater than that of perceived usefulness. Wang and Du (2014) [30] introduced mobile social networking sites (MSNS) into teaching as an innovative teaching tool, proposed a behavioral model based on the framework of "cognition-emotion-identity", and found that the perceived quality in pedagogy is an important reason affecting student satisfaction and continuous use.…”

Explaining Students’ Continuance Intention to Use Mobile Web 2.0 Learning and Their Perceived Learning: An Integrated Approach

“…Once users access to Web 2.0 tools and services through their mobile devices ubiquitously, it is called mobile Web 2.0 (MW2.0; R.-B. Wang & Du, 2014). Human SIs could be revolutionized through the use of MW2.0 in that barriers of social discourse are lessened by minimizing unfamiliarity (Beach et al., 2008).…”

“…Current studies on exploring the conventional use of these tools for daily SIs cannot explain the behavior of individuals to adopt them for learning purposes (Tan, Ooi, Sim, & Phusavat, 2012; R.-B. Wang & Du, 2014; C.-H. Wong, Tan, Loke, & Ooi, 2015). Consequently, it is important to explore the factors that influence users to adopt mobile Web 2.0 learning (MW2.0L).…”

Key Determinants of Enterprise E-banking Assimilation

“…Therefore, the theoretical underpinnings of reasoned action and planned behaviour (Ajzen and Fishbein, 1980;Ajzen, 1985Ajzen, , 1991 can be appropriately applied to explain firm users' behaviour in association with the assimilation of enterprise e-banking. The effect of satisfaction on continuance intention has been explored in different online services (Wang and Du, 2014;Joo et al, 2017). With regard to enterprise e-banking services, it is meaningful to find out whether firm users feel that their expectations are fulfilled through testing the mediating effect of satisfaction.…”