Mobile phone usage of young adults

Biljon, Judy van; Kotzé, Paula; Renaud, Karen

doi:10.1145/1517744.1517761

Proceedings of the 20th Australasian Conference on Computer-Human Interaction: Designing for Habitus and Habitat 2008

DOI: 10.1145/1517744.1517761

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Mobile phone usage of young adults

Judy van Biljon

Paula Kotzé

Karen Renaud

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Cited by 12 publications

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Mobile Phone Feature Preferences, Customer Satisfaction and Repurchase Intent among Male Users

Haverila

2011

Australasian Marketing Journal

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Despite the fact that there is a plethora of research regarding the mobile phone feature preferences, there appears to be lack of research regarding the relationship between the feature preferences and their relationship between customer satisfaction and repurchase intent. Therefore the objective of this research is to investigate the mobile phone feature preferences among male respondents in Finland. In conjunction with this the conceptualization of the feature preferences is studied as well as their relationship to customer satisfaction and repurchase intent of the mobile phone. The results indicate that battery/talk time is the most important feature for the respondents. The respondents perceive there to be six logical factors among the feature preferences as follows: business functionality, support functions, aesthetics + design, parts + processes, solidity, and tones + games. The first three correlate with customer satisfaction, and only the business functionality factor correlates with repurchase intent. Finally the relationship between customer satisfaction and repurchase intent is investigated, and comparisons to similar studies are made. Limitations and managerial implications are discussed.

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Mobile Phone Feature Preferences, Customer Satisfaction and Repurchase Intent among Male Users

Haverila

2011

Australasian Marketing Journal

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What do we want specifically from the cell phone? An age related study

Haverila

2012

Telematics and Informatics

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Cell phone usage and broad feature preferences: A study among Finnish undergraduate students

Haverila

2013

Telematics and Informatics

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Mobile phone usage of young adults

Cited by 12 publications

References 13 publications

Mobile Phone Feature Preferences, Customer Satisfaction and Repurchase Intent among Male Users

Mobile Phone Feature Preferences, Customer Satisfaction and Repurchase Intent among Male Users

What do we want specifically from the cell phone? An age related study

Cell phone usage and broad feature preferences: A study among Finnish undergraduate students

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