What do we want specifically from the cell phone? An age related study

Haverila, Matti J.

doi:10.1016/j.tele.2011.02.004

Cited by 15 publications

(6 citation statements)

References 39 publications

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“…Physical attributes of the product such as artistic and stylish design, storage space or capacity, battery durability, screen size, buttons and related parts and processes etc. affect the choice of consumers (Brewster, 2002;Haverila, 2011;Haverila, 2012;Suki, 2013). Consumers often consider design as the most significant determinant of their purchase decision (Crilly, Moultrie & Clarkson, 2004).…”

Section: Product Featurementioning

confidence: 99%

Factors Influencing Purchase Intention of Cellular Phones Among the University Students in Bangladesh

Rakib¹

2019

EJBM

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Uses of cellular phone among the university students are increasing in Bangladesh. To capture this growing market segment and meeting their diverse demand, it is important for the manufacturers and marketers of cellular phone to know about the factors that these young truly judge. This study is undertaken to find out the factors that affect young Bangladeshi university students' intention to purchase cellular phone. Through using a structured questionnaire, completed responses of 350 respondents were collected by applying convenience sampling technique. To test the reliability of the collected data, Cronbach's alpha was measured. Besides this, Regression and ANOVA is used to explain the relationship between the factors affecting university students' cell phone purchase intention and test the proposed hypotheses. Statistical package for the social sciences (SPSS) version 21.0 was used to perform the statistical tests. This study found significant influence of cell phone price, cell phone feature, brand name and social influence on university students' cellular phone purchase intention. Findings of the study will help the cellular phone manufacturers and marketers to design their youth centric marketing strategies. Moreover, managerial implications along with the directions for future research have also been discussed.

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Section: Product Featurementioning

confidence: 99%

Factors Influencing Purchase Intention of Cellular Phones Among the University Students in Bangladesh

Rakib¹

2019

EJBM

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“…The issue is whether demographic variables like age play a role in the acceptance of technology. Regarding the cell phone communication setting of this research prior research has discovered that age can indeed predict the usage of mobile technology (Assael, 1981;McLeod, 2009;Sarker and Wells, 2003), and also differences in the importance rankings of preferred features like usefulness, ease of use, price and speed of use (Haverila, 2012;Pagani, 2004) therefore confirming the use of age as a primary segmentation variable in the cell phone market. While the extant literature suggests that differences between the young people (adolescents/young adults) and older people exist, there is a lack of research examining the need for a more detailed segmentation of the adolescents/ young adults in the cell phone product-market.…”

Section: Cell Phones As Ubiquitous Communication Devicesmentioning

confidence: 54%

Market segmentation in the cell phone market among adolescents and young adults

Haverila

2013

Asia Pacific Journal of Marketing and Logistics

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Purpose – The purpose of this study is to investigate the existence of inter-market market segments in the adolescents' and young adults' cell phone product-market in Finland, United Arab Emirates, Canada, China, and New Zealand. Drawing upon cell phone feature preferences criteria cited by Işıklar and Buyuközkan, the existence of inter-market market segments using these feature preferences as the cluster variate was examined. Design/methodology/approach – Using a survey questionnaire, data was gathered from 403 high school and 892 undergraduate students in Finland, UAE, China, Canada and New Zealand. Findings – The results of the study suggest the inter-market market segments do exist in the countries of this study, but their existence varies to some degree by country. Originality/value – An important implication of the research is the existence of the five inter-market segments among the adolescents and young adults in the five countries was established. Consequently, the inter-market segments extend over the borders. The five inter-market segments exist in all country markets except in New Zealand, which included only four segments. These five segments also appear to be unique and large enough in size, which are the key requirements in terms of successful segmentation, and thus warrant the development of unique products, services and marketing programs for the segments.

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“…Previous research has focused on the frequency of mediated communication between parents and children (Hofer, 2011;Ramsey, Gentzler, Morey, Oberhauser, & Westerman, 2013), the use of relational maintenance strategies in computer-mediated communication (Houser, Fleuriet, & Estrada, 2012;Johnson, Haigh, Becker, Craig, & Wigley, 2008;Tong & Walther, 2011), and the gratifications associated with using various technologies (Haverilla, 2012;Jin & Park, 2010;Ku, Chu, & Tseng, 2013). Although most college students report using multiple forms of technology to keep in contact with their parents while they are away at school, research specific to college students tends to focus on one technology to the exclusion of others (see Chen & Katz, 2009;Trice, 2002).…”

Section: Literature Reviewmentioning

confidence: 99%

Should I Text or Should I Call?: How College Students Navigate Mediated Connections with Family

Platt¹,

Bourdeaux²,

DiTunnariello³

2014

Communication and Information Technologies Annual

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Purpose À This study investigated how college students' pace of life and perceptions of communication technologies shape the choices they make when engaging in mediated communication with their parents.Methodology À We conducted 21 interviews to explore how students' understandings of various communication technologies, the rules and patterns of technology use in their families, and the circumstances surrounding their use of technologies while at college influence the number and type of media they use to communicate with their parents.Findings À We found that perceived busyness and generational differences played a large role in limiting technologies used, with environmental Communication and Information Technologies Annual Doing and Being Digital: Mediated Childhoods factors, the purpose of communication, and complexity of message also contributing to technology choices.Originality À This study extends media multiplexity theory by investigating media choice and relational tie strength in an intergenerational context.Technology has fundamentally changed the way that young adults communicate with their family when they are away at college. While former generations were limited to letters or occasional phone calls, today's parents can check in with their children via phone call or text message, send them an email, write on their Facebook wall, or interact with them in real time via video chat. With American families describing themselves as busier than ever before (Darrah, Freeman, & English-Lueck, 2007;Schulte, 2014), the majority of college students working at least part-time while attending school (Kingkade, 2013), and an increasing emphasis on maximizing efficiency in daily life (Southerton, 2007), having a variety of communication options has become more important for staying in touch. This study takes up the question of how multiplying communication options and perceptions of increased busyness affect the nature and quality of mediated interactions between college students and their parents. Here mediated interactions are defined as any use of technology for transmission of content across time and space. Previous scholarship has established the importance of frequent, positive communication to the maintenance of parentÀchild relationships during the college years (Morr Serewicz, Dickson, Huynh Thi Anh Morrison, & Poole, 2007; Orrego & Rodriguez, 2001), the impact different technologies have on the process of communication (Baym, 2010), and the increasing use of technology to facilitate communication between college students and their family members (Levine & Dean, 2012). However, we know less about how families make decisions about their technology use, what role pace of life plays in these decisions, and the relational outcomes of these decisions. To address these questions, the current study explores mediated interactions between children and parents through interviews with current college students.Other scholars studying mediated interactions and interpersonal relationships have suggested differing answers...

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What do we want specifically from the cell phone? An age related study

Cited by 15 publications

References 39 publications

Factors Influencing Purchase Intention of Cellular Phones Among the University Students in Bangladesh

Factors Influencing Purchase Intention of Cellular Phones Among the University Students in Bangladesh

Market segmentation in the cell phone market among adolescents and young adults

Should I Text or Should I Call?: How College Students Navigate Mediated Connections with Family

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