“…However we note that partitioned pricing may also increase firms' market power, by confusing consumers (as in, e.g.,Carlin, 2009), or by making it harder for consumers to compare offers (as in, e.g.,Wilson, 2010), especially when fees are framed differently (as in, e.g.,Piccione and Spiegler, 2012, or Chioveanu andZhou, 2013). SeeBianchi et al (2021) for a review of this literature.3 For instance, firms can use their online choice architecture to drip prices (see, e.g., CMA, 2022), and can also use increasingly advanced algorithms to set those prices (see, e.g.,Assad et al, 2021).…”