In the conditions of digital transformation of society, competence-oriented professional education is able to solve the problems of accelerated adaptation of the individual to the complex changes occurring today in the development of socio-economic processes. The digital economy as an absolutely new business model alters the consciousness of a large part of the population, creating conditions for developing and implementing breakthrough technologies, increasing labor productivity and competitiveness of organizations, reducing the consumption of resources, improving the quality of life. Higher education, as one of the forms of reproduction of human capital for the digital economy, will be able to respond to external challenges, only based on innovative approaches to learning. The paradigmatic approach to professional-competence training of an innovative strategy of higher education predetermines the movement from subject-based learning to synergetic pedagogics. The innovative potential of digital transformation of the Russian system of higher education is aimed at the development of an adaptable competent personality. The paper presents an integration model of an adapted competent-developed personality in the system of professional-educational public relations.
Keywords-competence-oriented professional education, digital transformation of society, digital economy, innovative higher education strategy, integration model of an adaptedcompetent personality, propaedeutic system of integrated education, convergent approach in higher education, tracks of the educational process.