Mobile application adoption in business by the unorganized retailers and expanding the con-structs by using TAM, DOI, TOE theories

Ram, M. Karthik; Selvabaskar, S.; Rajarathi, K.; Guhan, R.

doi:10.5267/j.msl.2023.2.001

Cited by 2 publications

(1 citation statement)

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“…The TOE theoretical framework is commonly used to explain the issues regarding the firms’ acceptance and adoption of new technologies (Chatterjee et al , 2021; Dehghani et al , 2022; Ram et al , 2023; Wang et al , 2010). This framework considers three major factors, namely, technological factors, organizational factors and environmental factors, which influence how firms adopt new technologies.…”

Section: Theoretical Background and Hypotheses Developmentmentioning

confidence: 99%

Why do MNE foreign subsidiaries differ in supply chain management capability, and how does it matter?

Wang,

Xiao

2024

IJDI

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Purpose Despite the growing and widespread importance of exploring the primary factors facilitating global value chain (GVC) and supply chain management, this topic has received surprisingly little attention to date. Drawing upon the technology–organization–environment framework and the resource-based view, this study aims to fill these important gaps in the literature by theorizing and developing a comprehensive model to explain how a foreign subsidiary of multinational enterprises can improve the upgrading of the GVC and supply chain performance in a host market. Design/methodology/approach Using survey data collected from 266 foreign subsidiaries of multinational enterprises operating in the Chinese manufacturing sector, this study empirically examines the theoretical framework using a structural equation modeling approach. Findings The results demonstrated that the relative advantages of digital technology, supplier diversification and environmental uncertainty all contribute positively to the development of foreign subsidiaries’ supply chain management capabilities. Meanwhile, supply chain management capability plays a positive role in foreign subsidiaries facilitating GVC upgrading and enhancing supply chain performance. Research limitations/implications The findings of this study provide many important implications and useful insights to foreign subsidiaries operating in an emerging host market by concentrating on how to develop and maintain their competitive advantages in the process of GVC reshaping and supply chain restructuring. Originality/value This study provides a useful guide to help firms better understand how they may develop and enhance their competitive advantages in upgrading their GVCs and implementing supply chain restructuring. In addition, this research generates important policy implications considering the recent trend toward creating more effective and sustainable global supply value chains.

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Section: Theoretical Background and Hypotheses Developmentmentioning

confidence: 99%

Why do MNE foreign subsidiaries differ in supply chain management capability, and how does it matter?

Wang,

Xiao

2024

IJDI

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Mobile application adoption in business by the unorganized retailers and expanding the con-structs by using TAM, DOI, TOE theories

Ram¹,

Selvabaskar²,

Rajarathi³

et al. 2023

10.5267/j.msl

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In this paper, the authors proposed a new framework for Mobile application adoption by unorganized retailers. Unorganized retail is a renowned retail business in India. Unorganized retail is a so-called low-cost retail format where some of the retail stores are Kirana store, Grocery store, provisional store, ready to eat store, mom & pop store, peddlers, Hawkers, and stationery store. Retailers face stiff competition from omnichannel, multi-channel retailers, and e-tailers. To counter this competition, unorganized retailers adopt some Mobile applications which are relevant to their business. While some of the Mobile Applications are WhatsApp business, Facebook page, telegram, blogs, google maps Mandi app, Udaan app, Katha book app, OK credit, Dukan app, and just dial. This paper explains a deep discussion about unorganized retailers, unorganized retailers' contributions to the economy, the Digital India program, and Mobile Application. A new comprehensive framework has been proposed for mobile application adoption by the unorganized retailer after getting insights from theories like Technology Adoption Model (TAM), Extension of Technology Adoption Model (TAM), Technology, Organization and Environment (TOE), and Diffusion of Innovation (DOI). In this research, the author segments three major clusters which influence mobile technology adoption. The three major clusters are Technology, Organization, and Environment. These clusters had 10 constructs that influence mobile technology adoption. This research elaborately discussed the drivers of technology adoption in an unorganized retail context. We close by concluding that mobile application adoption by the unorganized retailer and reshaped the unorganized retail.

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Mobile application adoption in business by the unorganized retailers and expanding the con-structs by using TAM, DOI, TOE theories

Cited by 2 publications

References 1 publication

Why do MNE foreign subsidiaries differ in supply chain management capability, and how does it matter?

Why do MNE foreign subsidiaries differ in supply chain management capability, and how does it matter?

Mobile application adoption in business by the unorganized retailers and expanding the con-structs by using TAM, DOI, TOE theories

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