Mobile Advertising: An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response

Goh, Khim Yong; Chu, Junhong; Wu, Jing

doi:10.1016/j.intmar.2014.12.002

Cited by 54 publications

(38 citation statements)

References 35 publications

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“…Prior studies on mobile shopping have focused on attitudes [21], acceptance of mobile technology [22] and consumers' reaction to mobile marketing [23]. There, however, have been limited studies on the effects of digitalization on consumer shopping behavior, purchasing processes and on the reconfiguration of retail stores' operations [24]. Very little is known about how these technologies are deployed by and impacted small retail outlets [31].…”

Section: Literature Reviewmentioning

confidence: 99%

“…Small retail stores appear to be disconnected from the development and adoption of digital technologies by their customers and their supply chain partners [24]. Understanding the factors that could potentially influence the adoption and continued use of digital technologies by these small retail stores and the challenges they face is critical, for them to remain competitive in the retail sector.…”

Section: Literature Reviewmentioning

confidence: 99%

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Digitalization of Small Retail Stores - Challenges in Digital Payments

Seethamraju¹,

Diatha²

2019

Proceedings of the Annual Hawaii International Conference on System Sciences

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The traditional business model of small retail convenience stores in India is increasingly under threat due to the entry of large supermarket chains and online retailers. This study, using a qualitative methodology and the Technology-Organization-Environment framework as the theoretical basis, investigated the digitalization of small retail stores. Our study found low levels of adoption of digital technologies for managing supply-side and customerside processes and a heavy dependence on cash and credit-based low value transactions. Inefficient processes, poor physical infrastructure, inadequate access to and poor reliability of digital technologies, and the costs are limiting the digitalization by small retail stores. Expressed ambiguity and inherent contradictions regarding the benefits of transparency, perceived sense of control, tax implications and mistrust in the external regulations in digital context denote the small retailers' incapacity to comprehend the changes and resources required to meet the challenges.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Digitalization of Small Retail Stores - Challenges in Digital Payments

Seethamraju¹,

Diatha²

2019

Proceedings of the Annual Hawaii International Conference on System Sciences

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“…While semi-urban consumers are not influenced by the travel convenience and/or its location (Goswami and Mishra 2000) probably because of the higher density of retail stores in those areas and transportation, for rural and regional consumers, such choices are limited. Prior studies on mobile shopping have focused on attitudes (Fuentes and Svingstedt 2017), acceptance of mobile technology (Agrebi and Jallais 2015), consumer motivation (Li et al 2012) and consumers' reaction to mobile marketing (Goh et al 2015).…”

Section: Literature Reviewmentioning

confidence: 99%

Adoption of Digital Payments by Small Retail Stores

Seethamraju¹,

Diatha²

2018

Australasian Conference on Information Systems 2018

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Entry of large supermarkets and online retailers, and widespread adoption of digital technologies are threatening the business models of small retail convenient stores in India. Using a qualitative methodology and the Technology-Organization-Environment framework, this study, investigated the challenges faced by these small retail stores in the context of a deliberate governmental push towards digital payments and increasing competition from large supermarkets and online retailers. Perceived loss of control, costs of technologies, customer's low socioeconomic background, suppliers influence, tax and security implications, bureaucracy, and lack of trust in the regulatory and external environment are the challenges identified in the study. In addition, poor physical and digital infrastructure, inadequate access to and poor reliability of digital technologies, and the costs are constraining the adoption of digital technologies.

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“…Mobile marketing has exploded worldwide with mobile device/phone penetration reaching six billion (Banerjee & Dholakia, 2012 Goh et al (2015) ijms.ccsenet.org…”

Section: Why Mobile Advertising?mentioning

confidence: 99%

What Drives Consumers to Accept M-ads on Their Hand-Held Devices? A Literature Review, Insights and Propositions for Emerging Markets

Silva¹,

Yan²

2017

IJMS

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Mobile phone heavily penetrates into the consumers' eventful routine and assists their shopping immensely. Marketing managers confront the query of conveyance of effectual information about products quiet often. Realizing the key dynamics of attitudes and acceptance of m-ads is crucial in designing the customized marketing message. The article attempts to give an overview on determinants of consumers' attitude and acceptance of m-ads from the existing body of knowledge. Trust and credibility is recognized as sender's characteristic that should be maintained by managers. Informativeness, entertainment, perceived ease of use and incentives are grouped into m-ads characteristics that managers should pay much attention in designing the message. And, Managers should ponder the features of target audience as well in creating the message. i.e., perceived intrusiveness, perceived usefulness, personalization and perceived control. Therefore, article is expedient in both academia and industry in emerging markets in terms of discovering elements that shape consumers' attitudes and acceptance of mobile advertising.

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Mobile Advertising: An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response

Cited by 54 publications

References 35 publications

Digitalization of Small Retail Stores - Challenges in Digital Payments

Digitalization of Small Retail Stores - Challenges in Digital Payments

Adoption of Digital Payments by Small Retail Stores

What Drives Consumers to Accept M-ads on Their Hand-Held Devices? A Literature Review, Insights and Propositions for Emerging Markets

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