2019
DOI: 10.1109/access.2019.2893601
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Mining Users Trust From E-Commerce Reviews Based on Sentiment Similarity Analysis

Abstract: Consumers' reviews in E-commerce systems are usually treated as the important resources that reflect user's experience, feelings, and willingness to purchase items. All this information may involve consumers' views on things that can express interest, sentiments, and opinions. Many kinds of research have shown that people are more likely to trust each other with the same attitude toward similar things. In this paper, we consider seeking and accepting sentiments and suggestions in E-commerce systems somewhat im… Show more

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Cited by 42 publications
(24 citation statements)
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References 48 publications
(73 reference statements)
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“…Aspect-level sentiment analysis involves two main steps: extracting the aspect from text data and then identifying the sentiment for each aspect, specifically positive or negative [13]. The most common data to be examined for its sentiment are social media data [14] and customer product reviews [15]. By analyzing sentiment, we can determine the users' and customers' preferences.…”
Section: Instance the Investigator Can Analyzementioning
confidence: 99%
“…Aspect-level sentiment analysis involves two main steps: extracting the aspect from text data and then identifying the sentiment for each aspect, specifically positive or negative [13]. The most common data to be examined for its sentiment are social media data [14] and customer product reviews [15]. By analyzing sentiment, we can determine the users' and customers' preferences.…”
Section: Instance the Investigator Can Analyzementioning
confidence: 99%
“…First, the extraction of sentiment nodes is performed through two steps, which are the extraction of entity words and the mining of entity-sentiment word pairs [44]. The entity-sentiment word pairs in the paper are called entities with attributes, and they are the keywords of sentiments to express various sentiments of consumer reviews on objects.…”
Section: Framework Of Sentiment Multiclassification Analysismentioning
confidence: 99%
“…We use a mutual information method to calculate the relation between an entity and its attribute. Mutual information of an entity word i e and an attribute word j a can be calculated by formula (8) [44]. a p e p a e p a e p a e MI 1 1…”
Section: B Mining Of Entities With Attributesmentioning
confidence: 99%
“…A discrete model was constructed for computing social opinion by Wu et al [22] where voting-based approach was used for performing predictive mining analysis. The work of Zhang and Zhong [23] has carried out mining of the trust factor connected with two individual using sentiment analyses using shortest path. AskariSichani and Jalili [24] have investigated over complex network for formulating opinion using maximum-a-posteriori process considering identification of influential node.…”
Section: A Backgroundmentioning
confidence: 99%