Mining for silver: the role of micro-firm adaptive strategizing capabilities in harnessing senior tourism

Kelly, Noel; Kelliher, Felicity

doi:10.1080/13215906.2021.1967777

Cited by 8 publications

(4 citation statements)

References 37 publications

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“…There is a general lack of academic enquiry of mature-aged individuals who self-select into hypermobile lifestyles, and travel whilst maintaining healthy income streams on the road. As noted by Kelly and Kelliher (2021), the lack of awareness of market potential for senior-aged tourism is likely limiting investment and stalling growth. The economic contributions of hypermobile, mature-aged entrepreneurs, and associated opportunities for enterprises to create new business models, products, and services to address the needs of this population cohort (cf.…”

Section: Social Media and Generational Shifts In The Perception Of Ve...mentioning

confidence: 99%

“…The silver economy is heralded as an avenue for benefitting regions and enterprises, and as a source of social transformation (McGuirk et al, 2021;UN, 2020). However, understanding of how tourism offerings could be better targeted towards mature-aged individuals remain underdeveloped (see: Kelly & Kelliher, 2021). There is a noticeable lack of scholarly enquiry for adapting and innovating digital nomad offerings and experiences to address the needs of hypermobile, mature-aged gig workers while also stimulating regional development and growing the silver economy.…”

Section: Converging Trends Stimulating the Mature-aged Hypermobile Ve...mentioning

confidence: 99%

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The silver economy on wheels: a narrative review of the mature-aged, hypermobile gig worker phenomena

Eager

Maritz

Millemann

2022

Small Enterprise Research

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In this narrative review, we provide a historical overview of the rising trend towards vehicle-based living, focusing on matureaged, hypermobile, gig workers. We draw on findings from several bodies of literature, including road-based tourism and digital nomadism, as well as narratives from popular culture artefacts. Focusing on the nexus of tourism, housing, senior entrepreneurship, remote work, and active ageing, we identify opportunities for the growing silver economy, including ways for regional areas to attract patronage and leverage purchasing decisions associated with shifting population demographics. Scholarly awareness of this previously neglected, and largely invisible cohort of society is weak. Further research is proposed to aid in better understanding the needs of mature-aged, hypermobile gig workers, and associated market opportunities.

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Section: Social Media and Generational Shifts In The Perception Of Ve...mentioning

confidence: 99%

Section: Converging Trends Stimulating the Mature-aged Hypermobile Ve...mentioning

confidence: 99%

The silver economy on wheels: a narrative review of the mature-aged, hypermobile gig worker phenomena

Eager

Maritz

Millemann

2022

Small Enterprise Research

View full text Add to dashboard Cite

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“…Older travellers have several economic benefits, including the fact that it will continue to grow and economic importance in the coming years (Borges Tiago et al, 2016;Kyriakou & Belias, 2017;Patterson and Balderas-Cejudo, 2020;Kelly and Kelliher, 2021), presenting a profitable untapped additional revenue stream (United Nations, 2015). Increasingly recognized as a vital social and economic resource who contribute to the broader hospitality market's growth (Foster & Walker,2014), older travellers continue to be misunderstood resulting in uninspired products that do not suit the preferences and expectations of experienced, available and willing to travel individuals ( Le Serre, 2008).…”

Section: Individualsmentioning

confidence: 99%

On the importance of understanding older tourists: addressing the complexity of ageing travellers

Balderas-Cejudo

2022

Rev. Quaestio Iuris

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“…This aging population is becoming more important to tourism businesses (Patterson et al , 2021), and the senior tourist market is growing steadily (Silva et al , 2021). However, this market is underdeveloped in terms of strategic commercialization, perpetuating the assumption that it lacks diversity (Kelly and Kelliher, 2021). Several reasons, such as perceived travel constraints and risks, may discourage elderly people from traveling, particularly in the aftermath of COVID-19 (Nazneen et al , 2022; Pan et al , 2020).…”

Section: Introductionmentioning

confidence: 99%

Senior tourism: travel motivators and perceived constraints and risks for the elderly

Aggarwal

Hajra

Kukreja

2023

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Purpose To cater to the senior tourist market, it is essential to comprehend the factors motivating and deterring them from international travel post-COVID-19. This study aims to focus on senior citizens’ destination choice intentions and aims to develop a model that prioritizes positive and negative factors leading to international travel destination choices. It uses push–pull factors, perceived travel risks (PTRs) and perceived travel constraints (PTCs). Design/methodology/approach Decision-making trial and evaluation laboratory (DEMATEL) and fuzzy technique for order of preference by similarity to ideal solution (Fuzzy TOPSIS) are two multi-criteria decision-making (MCDM) techniques used to identify connections between variables and determine their relative importance in the decision-making model. Findings DEMATEL found push and pull factors are “effects” while PTCs and PTRs are “causes” affecting senior citizens’ destination choices. Push factors and PTCs have a greater impact than pull factors and PTRs. Fuzzy TOPSIS highlighted “improving health and wellness” and “self-fulfillment and spirituality” as key push factors, “health safety and security quotient” as the most important pull factor, and “interpersonal constraints” as the most critical PTC. Finally, “health risks” is the top PTR. Originality/value This paper adds to the tourism literature by looking at the relationship between senior tourists’ motivation, PTRs and PTCs and showing how the subfactors affect their choice of destination rank. The data analysis techniques used in this study are also novel, having never been used before in senior tourism research. Finally, even though there is a lot of research on senior tourism, not much is known about how Indian senior tourists act. In light of this study’s findings, practical recommendations were offered to tourism stakeholders worldwide, interested in tapping into the market of Indian outbound senior tourists or repositioning product or destination offerings to take this promising market or similar markets into account.

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Mining for silver: the role of micro-firm adaptive strategizing capabilities in harnessing senior tourism

Cited by 8 publications

References 37 publications

The silver economy on wheels: a narrative review of the mature-aged, hypermobile gig worker phenomena

The silver economy on wheels: a narrative review of the mature-aged, hypermobile gig worker phenomena

On the importance of understanding older tourists: addressing the complexity of ageing travellers

Senior tourism: travel motivators and perceived constraints and risks for the elderly

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