“…In order to capture the self‐regulation process as it unfolds, researchers can take advantage of tracing methods—including eye‐tracking and mouse‐tracking methodologies—to more directly observe how people make decisions in a given moment (e.g., Freeman, ; Freeman & Ambady, ). This is especially relevant to self‐regulation research, as such goal‐related decisions often occur automatically (i.e., in a few hundred milliseconds) and sometimes even unconsciously (see Lopez, Stillman, Heatherton, & Freeman, for a more detailed review). For example, research using mouse tracking to assess self‐control conflict found that people generally experience conflict when choosing between goal‐congruent (e.g., healthy food) and more tempting (e.g., unhealthy food) options (relative to a comparison group; e.g., food vs. non‐food item); however, those with higher levels of trait self‐control experienced less conflict (Stillman, Medvedev, & Ferguson, ).…”