“…Increasing environmental destruction and its consequences, such as global warming, have led to growing awareness of the importance of sustainable development. This in turn has heightened consumer concerns about sustainable consumption and the impact of day‐to‐day purchasing decisions, prompting abundant research (Fischer, Stanszus, Geiger, Grossman, & Schrader, ; Geels, McMeekin, Mylan, & Southerton, ; Liu, Oosterveer, & Spaargaren, ; Pekkanen, Pätäri, Albadera, & Jantunen, ). Tied to both concerns is the tremendous amount of waste created every year, one of the main environmental problems moving forwards into the 21st century (Hoornweg & Bhada‐Tata, ).…”