Mimicry and modernity in the Middle East: fashion invisibility and young women of the Arab Gulf

Sobh, Rana; Belk, Russell W.; Gressel, Justin

doi:10.1080/10253866.2013.865166

Cited by 47 publications

(63 citation statements)

References 30 publications

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“…Yet, empirical evidence with regard to this claim remains inconclusive (Askegaard, Arnould, and Kjeldgaard 2005;Papadopoulos and Martin 2011). A second claim researchers have made is that international differences in consumer behavior are diminishing with the globalization of markets (e.g., Wilk 1998), but it is unclear whether or not globalization-driven social changes contribute to the convergence of consumption practices in general (Sobh, Belk, and Gressel 2014;Sobol, Cleveland, and Laroche 2018) and gender shopping styles in particular across international markets. Explaining why men and women shop differently and then examining whether the differences in how they shop are stable across international markets will enable us to determine whether an observable antecedent-gender in the context of our study-of a specific consumer behaviorshopping style-affects shopping behavior consistently in different international markets.…”

mentioning

confidence: 99%

A Cross-National Study of Evolutionary Origins of Gender Shopping Styles: She Gatherer, He Hunter?

Dennis¹,

Brakus²,

Ferrer³

et al. 2018

Journal of International Marketing

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The authors investigate gender shopping styles across countries and explore whether differences between male and female shopping styles are greater than differences in shopping styles between consumers across countries. The study develops a conceptual model to test Eagly and Wood's (1999) convergence hypothesis. Applied to shopping, this predicts that men and women should become more similar in shopping styles as traditional gender-based divisions in wage labor and domestic labor disappear. The results of a survey on shopping behavior across 11 countries indicate that men and women are evolutionarily predisposed to different shopping styles. Counter to the convergence hypothesis, differences in shopping styles between women and men are greater in higher-gender-equality countries than in lower-gender-equality countries. Empathizing-the ability to tune into someone's thoughts and feelings-mediates shopping style more for women, while systemizing-the degree to which an individual possesses spatial skills-mediates shopping style more for men. Results suggest that gender-based retail segmentation is more strategically relevant than country-based segmentation. The authors discuss the implications of their findings for international marketing theory and practice.

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mentioning

confidence: 99%

A Cross-National Study of Evolutionary Origins of Gender Shopping Styles: She Gatherer, He Hunter?

Dennis¹,

Brakus²,

Ferrer³

et al. 2018

Journal of International Marketing

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“…And throughout the recently published work in consumer research related to this topic, the focus has been on the political or fashion aspects of Muslim women's dress (Sandikçi & Ger, 2001;Sandikçi & Ger, 2005;Sandikçi & Ger, 2010) or their "us versus the West", conception of their situation and formulation or management of their identities (e.g. Sobh et al, 2014). There is a tendency to trivialize the actions or identity projects within English-language literature on Muslims, and particularly with regard to converts or women who cover (for example, see Lesher, 2007on Jansen, 2006.…”

Section: Politically Inspired Intentsmentioning

confidence: 99%

Transformation as reversion to fitrah: Muslim Māori women's self-transformation through reflexive consumption

Kadirov¹,

Allayarova²,

Boulanouar³

2020

Preprint

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© 2015 Elsevier Inc.. There is a dearth of research on the role of fitrah, the innate receptiveness to goodness, uprightness, and justice as Muslims understand it, and how it is expressed in and through consumption experiences, practices, and choices. The objective of this research is to study Muslim Māori women, the indigenous people of New Zealand, who have faced significant historical and personal fracturing of their identity narrative, and the reformulation and continuity of the narrative upon reversion to Islam (Islamic fitrah). Through participant observation, personal interviews, and immersion in the field, this study takes an ethnographic approach to uncovering the consumption habits and meanings of these new Muslims. We find that our informants are extraordinarily successful in "rewriting" the format of their lives and of securing for themselves ontological security and active, even vibrant, presentation and performance of themselves as Muslim women.

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“…Pesquisas relacionadas com a dimensão de padrões sócio-históricos de consumo e culturas de mercado, apesar de abrangerem menor número de estudos, são as mais recentes (Brickell, 2002;Entwistle, 2002;Rocamora, 2002;Sandikci & Ger, 2010;Hewer & Hamilton, 2012;Isla, 2013;Scaraboto & Fischer, 2013;Arvidsson & Niessen, 2014;Sobh, Belk & Gressel, 2014;Dolbec & Fischer, 2015;Hazir, 2016), demonstrando que, atualmente, esta dimensão tem despertado interesse dos pesquisadores que utilizam a moda para explicar o comportamento do consumidor e o mercado.…”

Section: Campos Temáticos E Teóricosunclassified

“…Os contextos de pesquisa têm suas especificidades que auxiliam na contribuição teórica promovida pelos estudos. Diversos são os contextos utilizados (Quadro 3) tais como os aspectos culturais tratados nas pesquisas sobre o uso do véu Islâmico na Turquia (Sandikci & Ger, 2010), os casamentos entre minorias étnicas na Argélia (Ourahmoune & Özçağlar, 2011), o comércio de moda de segunda-mão nas Filipinas (Isla, 2013), as práticas de consumo das mulheres no Golfo Árabe (Sobh, Belk & Gressel, 2014), o mercado da moda em Bangkok (Arvidsson & Niessen, 2014) e o consumo das diferentes classes na Turquia (Hazir, 2016).…”

Section: Contextos Pesquisadosunclassified

A Moda nos Estudos do Campo da Cultura de Consumo: Uma Revisão Bibliográfica

Pereira

Fernandes

Quintão

2018

Rev. Int. de Marketing

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Os estudos sobre moda no campo de pesquisa de cultura de consumo (CCT) produzem contribuições interessantes para o entendimento do comportamento do consumidor e mercado introduzindo debates e tensões interessantes dentro do campo de pesquisa. Por isso, o presente trabalho tem o objetivo de revisar e analisar a literatura do campo de pesquisa relacionada à CCT sobre o conceito de moda e identificar as diferentes abordagens utilizadas até então. Foi realizada uma revisão bibliográfica das publicações dos principais periódicos nacionais e internacionais da área de Marketing e CCT que utilizaram a moda para compreender a dinâmica do mercado, o comportamento do consumidor e suas implicações. Foram encontrados 35 artigos e a análise desses estudos foi realizada a partir de alguns elementos relevantes para a CCT, como campos temáticos, aportes teóricos, contextos estudados, metodologias adotadas, bem como a análise sobre o papel do consumidor no mercado e o uso do discurso da moda na construção de identidades individuais e coletivas. Dessa forma, a pesquisa amplia o entendimento sobre o conceito de moda, incorporando uma revisão dos estudos realizados ao campo da cultura de consumo.

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Mimicry and modernity in the Middle East: fashion invisibility and young women of the Arab Gulf

Cited by 47 publications

References 30 publications

A Cross-National Study of Evolutionary Origins of Gender Shopping Styles: She Gatherer, He Hunter?

A Cross-National Study of Evolutionary Origins of Gender Shopping Styles: She Gatherer, He Hunter?

Transformation as reversion to fitrah: Muslim Māori women's self-transformation through reflexive consumption

A Moda nos Estudos do Campo da Cultura de Consumo: Uma Revisão Bibliográfica

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