Millennials and the Sharing Economy: European Perspectives

Ranzini, Giulia; Newlands, Gemma; Anselmi, Guido; Andreotti, Alberta; Eichhorn, T.; Etter, Michael; Hoffmann, Christian; Jürss, Sebastian; Lutz, Christoph

doi:10.2139/ssrn.3061704

Cited by 20 publications

(16 citation statements)

References 7 publications

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“…Participants from a student subject pool at a German university were invited via email. With our sampling approach, we targeted a younger and well-educated audience of millennials, that is, one of the main user groups of sharing economy platforms [40,[104][105][106]. Participation was incentivized by a prize draw in form of 15 × 20 EUR of cash payments.…”

Section: Procedures and Samplingmentioning

confidence: 99%

How Corporate Sharewashing Practices Undermine Consumer Trust

et al. 2018

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Sharewashing describes a platform’s act of misleading consumers by purposely portraying an image of social and ecological principles while the platform’s business model does not necessarily involve them. Drawing on Corporate Social Responsibility and Green Marketing literature, we propose and evaluate a research model for investigating the impact of sharewashing perceptions on consumer trust. Based on survey data from 145 millennials, our results reveal a significant negative effect of sharewashing perceptions on consumer trust, partially mediated by perceptions of risk and confusion. We discuss our findings in view of their practical and strategic relevance to sharing economy platform operators.

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Section: Procedures and Samplingmentioning

confidence: 99%

How Corporate Sharewashing Practices Undermine Consumer Trust

et al. 2018

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“…To test our research model, we conduct an online survey among a sample of Millennials of IS students (undergraduate) recruited at the Karlsruhe Institute of Technology using the organizing and recruiting software hroot [53]. For our study, using a well-educated student sample is reasonable, as this group of people represents one of the main user groups on P2P platforms [54][55][56][57][58]. First, participants were introduced to a blockchain-based P2P sharing platform.…”

Section: Methods and Proceduresmentioning

confidence: 99%

Blockchain and Trust in the Platform Economy: The Case of Peer-to-Peer Sharing

Dann¹,

Peukert²,

Martin³

et al. 2020

WI2020 Zentrale Tracks

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Blockchain technology is an innovation of the 21 st century that is supposed to act as a trust-building factor and may provide the foundation for trust-free systems as well as market exchanges. We investigate how the trustrelated properties of blockchain technology influence trust relationships of participants in the platform economy. Building on the pilot study of Hawlitschek [1], we conduct a scenario-based online survey with participants taking the role of a customer on a blockchain-based peer-to-peer rental platform. Our results confirm that while trust in peers and shared products have no overall significant effect on rental intentions, trust in blockchain technology and the community of blockchain users drive rental intentions mediated by trust in the blockchain-based platform. Our study sheds light on how established trust relationships shift from a peer and product focus towards trust in platforms and their underlying technology.

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“…The respondent sample was selected within an age range of 20 to 35 years old, representing the millennial generation (Ranzini et al, 2017). We used the snowball sampling approach to source participants.…”

Section: Guideline and Samplementioning

confidence: 99%

The conditioning function of rating mechanisms for consumers in the sharing economy

Newlands

Lutz

Fieseler

2019

INTR

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Purpose The purpose of this paper is to explore how rating mechanisms encourage emotional labor norms among sharing economy consumers. Design/methodology/approach This study follows a mixed-methods research design. Survey data from 207 consumers were used to quantify the impact of three distinct rating dimensions on a consumer behavioral outcome (emotional labor). In the second step, 18 focus groups with 94 participants were used to investigate the conditioning functions of ratings in more depth. Findings Rating mechanisms condition consumers toward performing socially desirable behaviors during sharing transactions. While consumers accept the necessity of bilateral rating mechanisms, they also recognize their coercive nature. Furthermore, the presence of bilateral rating mechanisms leads to negative outcomes such as annoyance and frustration. Originality/value This study contributes to sharing economy literature by examining bilateral rating mechanisms as a means of behavioral conditioning for consumers. This study points to improvements in platform design and informs theory on tripartite markets as well as trust.

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Millennials and the Sharing Economy: European Perspectives

Cited by 20 publications

References 7 publications

How Corporate Sharewashing Practices Undermine Consumer Trust

How Corporate Sharewashing Practices Undermine Consumer Trust

Blockchain and Trust in the Platform Economy: The Case of Peer-to-Peer Sharing

The conditioning function of rating mechanisms for consumers in the sharing economy

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