‘Migrating to a new virtual world’: Exploring MMORPG switching through human migration theory

Hou, Avus C. Y.; Chern, Ching-Chin; Chen, Houn‐Gee; Chen, Yu‐Chen

doi:10.1016/j.chb.2011.04.013

Cited by 130 publications

(133 citation statements)

References 45 publications

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“…Zengyan et al 12 concluded that mooring factors did not influence user intention to switch, but Hou et al 13 argued that mooring effects are the strongest drivers of switching intentions. Ye and Potter 2 and Zhang et al 15 found that push effects, pull effects and mooring effects are all significant factors influencing switching intention, while Zengyan et al 12 and Hou et al 13 contended that only two of the three are.…”

Section: Literature Review and Theoretical Basismentioning

confidence: 99%

“…By surveying 167 respondents, Hou et al 13 concluded that mooring effects were the strongest drivers of switching intentions. Pulling effects (measured by the degree of enjoyment, pricing, and service quality) substantially affected switching intentions.…”

Section: Literature Review and Theoretical Basismentioning

confidence: 99%

“…Among push factors, dissatisfaction with member policy held the largest influence; peer influence was the most crucial of the pull factors. Hou et al 13 discovered that research on customer switching behavioral intentions fell into three streams: (1) understanding consumer switch processes; (2) examining the heterogeneous characteristics of stayers and switchers; and (3) exploring factors that drive customers to switch. The third stream has attracted the greatest attention.…”

Section: Literature Review and Theoretical Basismentioning

confidence: 99%

“…Consequently, Hou et al 13 adapted the PPM migration model from the migration literature to investigate the game-player switching intentions among game portal websites. By surveying 167 respondents, Hou et al 13 concluded that mooring effects were the strongest drivers of switching intentions.…”

Section: Literature Review and Theoretical Basismentioning

confidence: 99%

See 3 more Smart Citations

Factors for User Intention to Switch Browsers: A Cross-National Survey

Chantatub²,

Mendi³

2017

IJECS

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Because web browsers offer essential Internet-based services with no clear profit model and no registration or login requirements, this empirical study examined the factors influencing user intention to switch Internet browsers. Through the cross-national survey, this study found neither satisfaction nor familiarity significantly influences switching intention among respondents in any country, whereas experience, attraction, and preference considerably influenced the switching intention of users in all three countries. Attracting new users to a web browser relies on attractiveness, but retaining those users relies on a positive experience. The results of this study suggested that web browser use is highly ingrained in daily routines because of user preferences, and that user preferences create habits that form daily routines. This study also observed contextual effects that have already been extensively discussed.

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Section: Literature Review and Theoretical Basismentioning

confidence: 99%

Section: Literature Review and Theoretical Basismentioning

confidence: 99%

Section: Literature Review and Theoretical Basismentioning

confidence: 99%

Section: Literature Review and Theoretical Basismentioning

confidence: 99%

See 2 more Smart Citations

Factors for User Intention to Switch Browsers: A Cross-National Survey

Chantatub²,

Mendi³

2017

IJECS

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“…Bansal et. al, 2005;Lui, 2005;Ek & Söderholm, 2008;Zhang et al, 2008;Listyarini et al, 2009;Zengyan et al, 2009;Naumann et al, 2010;Hou et al, 2011;Ye & Potter, 2011;Fu, 2011;Chiu et al, 2011;Lai et al, 2012;Zhang et al, 2012). The study of Bansal et al (2005), which was conducted for auto-repair & hairstyling services, is identified as the most elaborated and comprehensive one.…”

Section: Ppm Model Of Switching In the Literature And Extension Altermentioning

confidence: 99%

Electricity Supplier Switching: A Conceptual Model Based on Migration Theory

Kilic¹

2015

Pressacademia

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Electricity sector liberalization is moving forward with the purpose of efficiency, better customer service, and lower prices; however it has not fully succeeded yet, neither in Europe nor in the rest of the world. While service provider switching is an indicator of successful liberalization, it also means customer loss and acquisition from the electricity suppliers' point of view. Therefore, it has a significant importance for both the market regulator and market participants including customers and suppliers, making it a concept that should be understood thoroughly. This paper aims to build a conceptual model of electricity supplier switching behavior to be tested for a relatively neglected customer segment in the business to business market [B2B]: small and medium enterprises [SME]s. The model can also be used for business to consumer [B2C] segment because of the similar behaviors of small organizations and individuals. The model proposed in this study is mainly based on the study of Bansal et al. (2005) who adopt push, pull, and moorings [PPM] migration model to switching, using the similarities between human migration and customer switching. An extensive literature research is conducted to support and contribute to the existing PPM model and to have an extended version of it.

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Be loyal but not addicted: Effect of online game social migration on game loyalty and addiction

Hua

Wang

et al. 2017

J of Consumer Behaviour

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To increase game loyalty but decrease game addiction, this study examines online game social migration and tests the mediating effects of offline social value and maladaptive cognition on the basis of the theory of consumption value and the cognitive behavioral model of pathological Internet use. The results are as follows: (i) Overall, online game social migration is associated with greater game loyalty and less game addiction; (ii) The positive association between online game social migration and game loyalty was mediated by offline social value; and (iii) Online game social migration is associated with lower game addiction. This paper provides a new perspective (taking into account both business interests and players' psychological health) for online game research and also offers practical guidance for cooperation between game companies and the public.

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‘Migrating to a new virtual world’: Exploring MMORPG switching through human migration theory

Cited by 130 publications

References 45 publications

Factors for User Intention to Switch Browsers: A Cross-National Survey

Factors for User Intention to Switch Browsers: A Cross-National Survey

Electricity Supplier Switching: A Conceptual Model Based on Migration Theory

Be loyal but not addicted: Effect of online game social migration on game loyalty and addiction

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