High performance piezoelectric thin films are generally lead-based, and find applications in sensing, actuation, and transduction in realms of biology, nanometrology, acoustics, and energy harvesting. Potassium sodium niobate (KNN) is considered to be the most promising lead-free alternative, but is hindered by the inability to control and attain perfect stoichiometry materials in thin film form while using practical large area deposition techniques. In this work, we identify the contribution of elemental diffusivities in radio frequency (RF) plasma in determining alkali loss in KNN thin films. We have also examined the effect of substrate temperature during the RF-magnetron sputtering deposition on the crystal structure of the substrate and KNN thin films, as well as the effect of post-annealing treatments.These results indicate the need for well-designed source materials and the potential to use deposition partial pressures to alter dopant concentrations.