“…Oxidative reactions of lipids and exudation of water occurred during storage, and these phenomena have been demonstrated to reduce L * values (Muela, Sañudo, Campo, Medel, & Beltrán, ; Vieira, Diaz, Martínez, & García‐Cachán, ). Moreover, although other studies showed that the b * values decrease during storage (Estrada‐Solis, Figueroa‐Rodriguez, Figueroa‐Sandoval, Hernandez‐Rosas, & Hernandez‐Cazares, ; Fernandes, de Alvarenga Freire, da Costa Carrer, & Trindade, ), no significant differences in the b * values were observed in our study. Consumers tend to prefer brighter and more yellow soft‐boiled chicken (Chen, Guo, Xu, Lu, & Zhang, ), and a brighter appearance to the soft‐boiled chicken can increase the consumer's desire to eat it.…”