“…Fan (2013) studies newspaper market in 11 Examples include consumer choice in supermarket (Hendel (1999), Dubé (2004), Lee et al (2013), Kwak et al (2015), Thomassen et al (2017), Ershov et al (2018)), household choice among motor vehicles (Manski and Sherman, 1980), choice of telecommunication services (Liu et al (2010), Crawford and Yurukoglu (2012), Grzybowski and Verboven (2016), Crawford et al (2018)), subscription decision (Nevo et al (2005), Gentzkow (2007)), firms' decision on technology adoptions (Augereau et al (2006), Kretschmer et al (2012)). See for a survey of complementary choices and sections 4.2-4.3 of Dubé (2018) for a survey of econometric modelling of complementary goods.…”