Micro Small Medium Enterprises (MSMEs) Survival Ability in Pandemic Covid 19 Era: Integration of Technology, Organization, and Environment Analysis

Arinta, Yusvita Nena; Nabila, Rifda; Iskandar, Iskandar; Irkhamni, Nafis; Mustofa, Ubaedul

doi:10.4108/eai.5-8-2020.2301187

Cited by 3 publications

(3 citation statements)

References 20 publications

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“…, 2021). Digital technology has the potential to benefit MSMEs (Arinta et al. , 2020; Fitriasari, 2020).…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

“…The continuous survival of small businesses requires managers to enhance flexible approaches and contingent strategic decision-making (Hafiz et al, 2021). Digital technology has the potential to benefit MSMEs (Arinta et al, 2020;Fitriasari, 2020). Pu et al (2021) conducted a study on SMEs in Bangladesh and found that integrating technological adaptation and innovative finance in the business strategy can help small businesses in accelerating the sustainability of firms.…”

Section: Firm Revival Strategies and Firm Sustainabilitymentioning

confidence: 99%

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Explaining the revival strategies of Indian MSMEs to mitigate the effects of COVID-19 outbreak

Singh

Chamola

Kumar

et al. 2022

BIJ

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Purpose Micro, small and medium enterprise (MSME) is the kingpin of Indian economy. It contributes to 48% of India's exports and provides employment to 110 million people. As a result, it is critical to evaluate the obstacles, expose them and find a way to overcome the crisis due to the pandemic. The study aims to analyse the impact of financial and non-financial measures for the revival of MSME and its impact on firm sustainability and future opportunity as perceived by MSME owners/heads during the COVID-19 outbreak.Design/methodology/approachThis study, based on a cross-sectional survey of 197 export-oriented Indian MSMEs, attempts to investigate covid crisis mitigation strategies/measures in the context of the COVID-19 crisis. The confirmatory factor analysis (CFA) model was applied to check model fit, and structural equation modelling (SEM) was employed for data analysis.FindingsThe results of this study show the financial and non-financial revival measures such as firm revival, marketing training, customer relationship management (CRM), financial incentive and firm support, extending worker social security and financial access and price control positively impact MSMEs' business sustainability and future opportunity as perceived by the respondents that lent good support to the hypothesis.Research limitations/implicationsThe study emphasizes management in association with government and financial institutions to design short-term as well as long-term strategies that may enhance their sustainability in the market. MSMEs are being forced to reassess their business strategy and modify their operating model as a result of the uncertain/unpredictable climate. Many levels of strategy aid in revitalizing the company and providing future possibilities to move forward if the government schemes positively impact the perception of entrepreneurs. Further, the study identifies the immediate measures to tide over the crisis over this sector and then furnishes recommendations for closing the identified gaps in the present understanding.Originality/valueThe impact of COVID-19 on Indian MSMEs and how these MSMEs are dealing with it are highlighted in this paper, which is quite scarce and insufficient to cover the gap. It also provides a comprehensive view of firm sustainability and perceived opportunity among MSMEs.

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“…, 2021). Digital technology has the potential to benefit MSMEs (Arinta et al. , 2020; Fitriasari, 2020).…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Section: Firm Revival Strategies and Firm Sustainabilitymentioning

confidence: 99%

Explaining the revival strategies of Indian MSMEs to mitigate the effects of COVID-19 outbreak

Singh

Chamola

Kumar

et al. 2022

BIJ

View full text Add to dashboard Cite

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“…Technology adoption during the pandemic helped the firms in improving their performance and sustainability through procurement with lower cost and better relationships with the supplier (Evangelista and Hallikas, 2022;Do et al, 2020;Verma et al, 2017), online selling (Reniati et al, 2019), differentiation in products and service delivery (Mohan and Ali, 2019), better supply chain performance (Shiralkar et al, 2021;Kumar et al, 2017Kumar et al, , 2022cPathak et al, 2020Pathak et al, , 2021, managing relationship with the customer (Chi, 2021), high customer satisfaction (Cuevas-Vargas et al, 2022). Literature provides evidence that ICT adoption has offered benefits to almost all businesses irrespective of their size and nature (Arinta et al, 2020;Pu et al, 2021;Chaudhary et al, 2020a, b;Kumar and Ayedee, 2021). Thus we hypothesized that ICT adoption during and following the COVID 19 pandemic does not differ significantly from the nature of the industry.…”

Section: Nature and Impact Of The Msme Sectormentioning

confidence: 99%

Adoption of ICTs as an emergent business strategy during and following COVID-19 crisis: evidence from Indian MSMEs

Kumar

Verma

Mittal³

et al. 2022

BIJ

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PurposeThis study aims to identify how ICT appeared as an emergent business strategy and to investigate the impact of ICT adoption factors on the perceived benefits of micro, small and medium enterprises (MSMEs).Design/methodology/approachA total of 393 responses from Indian small and mid-size enterprises (SMEs) were collected for the final analysis. The study presents the partial least-squares structural equation modeling with the Chi-square test and descriptive analysis as a methodology based on numerous independent variables and one dependent variable.FindingsThe findings indicate that ICT adoption during and following the COVID-19 pandemic is constant in nature of the enterprise. Moreover, the results indicate that different adoption of ICT factors influence on perceived benefits of organizational performance of Indian MSMEs that lent good support except for the regulatory framework.Research limitations/implicationsThe implications of the current research help Indian MSMEs to take investment decisions in various technologies that help the organization. Furthermore, managers and practitioners help the organization in deciding which technology adoption factors are more critical to the betterment of the organization.Originality/valueThe study found certain ICT adoption factors that have a significant role in organizational performance in Indian MSMEs. Moreover, during COVID-19, investigate ICTs' role as a business strategy.

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Analysis Impact of the Production Technology Used by MSMEs on Consumer Satisfaction and Loyalty

Sari,

Alfarizi,

Prabowo

et al. 2023

2023 International Conference on Sustainable Islamic Business and Finance (SIBF)

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Micro Small Medium Enterprises (MSMEs) Survival Ability in Pandemic Covid 19 Era: Integration of Technology, Organization, and Environment Analysis

Cited by 3 publications

References 20 publications

Explaining the revival strategies of Indian MSMEs to mitigate the effects of COVID-19 outbreak

Explaining the revival strategies of Indian MSMEs to mitigate the effects of COVID-19 outbreak

Adoption of ICTs as an emergent business strategy during and following COVID-19 crisis: evidence from Indian MSMEs

Analysis Impact of the Production Technology Used by MSMEs on Consumer Satisfaction and Loyalty

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