“…Respondents frequently choose to align their answers to sensitive questions with social norms in order to make or uphold a socially desirable impression (Krumpal, 2013;Marquis, Marquis, & Polich, 1986;Paulhus, 1991;Paulhus & Reid, 1991;Phillips & Clancy, 1972;Rasinski, Willis, Baldwin, Yeh, & Lee, 1999;Stocké, 2007;Sudman & Bradburn, 1974;Tourangeau & Yan, 2007). Consequently, prevalence estimates of sensitive attributes may be distorted by the underreporting of socially undesirable and the over-reporting of socially desirable attitudes and behaviors.…”