Methodological principles of the semiotic approach in the study of cultural studies

Abstract

This article explains the methodological foundations of the science of semiotics which are widely used in modern cultural research science and in the study of important signs of today's society. In the methodological basis of the study, special attention was paid to the fundamentals of the analysis of semiotics, a methodological analysis was made to theoretical areas in which it was taken as an object of symbolic analysis of the study by Ferdinand de Saussure, C. Pierce, J. Lotman. In the study of the methods of the science of semiotics, a review has been made of many theoretical studies which gives us the opportunity to explore the main world outlook system in a semiotic way. Signs surround a person from all sides: in art, nature, everyday life, wherever there is a problem of communication or perception. Therefore, the special attention of scientists F de Saussure, C. Pierce, Y. Lotman is attracted to the methods of semiotic research based on the achievements of semiotics, which is the basis for studying symbols, constructs, concepts, etc. The semiotic approach is focused primarily on the analysis of the material in the system of terms and concepts of semiotics. Thus, penetrating into the sphere of various methodological approaches, the semiotic aspect expands both the capabilities of the methodology as a whole and its own research strategies.