Method of Technological Forecasting of Market Behaviour of R&amp;D Products

Kozyk, Vasyl; Mrykhina, Oleksandra; Lisovska, Lidiya; Panchenko, Anna; Honchar, Mykhailo

doi:10.25046/aj060198

Cited by 2 publications

(1 citation statement)

References 31 publications

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“…A group of researchers consisting of Kozyk, V., et al (2021) proposed an author's methodology that allows you to predict the behaviour of R & D products to the market of its commercialization, which allows you to build strategies for this commercialization. In addition, the universality of the application of the method of technological forecasting to the research product of any type of economic activity, the method of transfer, etc.…”

Section: Introductionmentioning

confidence: 99%

Technology Transfer Risk Management in the Conditions of Scientific Internationalisation

Novikova¹,

Степанова²,

Zhylinska³

et al. 2022

ФКДПТП

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In times of globalisation and post-pandemic, it is the availability of advanced technologies, their effective use is a determining factor in economic growth. The process of transferring innovative technologies is associated with a significant level of risk, which negatively affects the economic, social and technical, and technological development of the economy of any country in the world. Thus, the study aims to develop an algorithm for managing key risks that arise in the exchange of technology in the scientific and educational environment in the context of the internationalisation of science. In turn, the risk analysis became the basis for developing proposals to eliminate probabilistic barriers, such as limited information, shortage of qualified personnel, low government activity, lack of business interest in high-cost and high-risk science-intensive projects, and the uncertainty of potential demand for new technology among consumers. The hypotheses proposed by the authors proved that educational collaborations, marketing intelligence, and the use of professional networking platforms are both sources of potential risks for technology transfer in scientific circles and the driver of its development. The theoretical and practical value of the research results is that they allow forming a theoretical and practical basis for the formation of the methodological paradigm of risk management of internationalisation of technology transfer, taking into account the peculiarities of the domestic economy and global challenges.

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Section: Introductionmentioning

confidence: 99%

Technology Transfer Risk Management in the Conditions of Scientific Internationalisation

Novikova¹,

Степанова²,

Zhylinska³

et al. 2022

ФКДПТП

View full text Add to dashboard Cite

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Holistic Approach to R&D Products’ Evaluation for Commercialization under Open Innovations

Chukhray

Mrykhina

Izonin

2022

Journal of Open Innovation: Technology, Market, and Complexity

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A holistic approach to R&D products’ evaluation for commercialization under open innovations is developed. The approach is tested on the example of the device of the interferometric determination of the refractive index of crystalline materials in the optical range. The proposed approach will allow setting a price that will satisfy all the parties of a transfer agreement with a higher level of accuracy and will meet market requirements. Unlike popular methods of evaluating the R&D product, a holistic approach will, on the one hand, be based on the actual costs and the break-even level of a R&D product and, on the other hand, will determine how much the consumer is receptive to a R&D product, and, then again, will show how the added value of the product will develop under the influence of market effects. It is noted that the application of a holistic approach to R&D products’ evaluation for commercialization should be supplemented by assessing the willingness of potential customers to purchase this R&D product at a specific price. It is proved that the proposed holistic approach to R&D products’ evaluation for commercialization is multifunctional. The approach can be applied to different types of economic activity, R&D products, and types of markets. The obtained prices based on the application of a holistic approach to R&D products’ evaluation for commercialization and the results of marketing research of the interferometry market testified to potential prospects of the commercialization of a R&D product of the interferometric determination of the refractive index of crystalline materials in the optical range and its long-term competitiveness. Based on the results, the key provisions of the concept of providing competitive benefits for the period of implementation of the analyzed R&D product are identified. Taking into account fundamental elements of the open innovation paradigm underpins the authors’ holistic approach.

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Method of Technological Forecasting of Market Behaviour of R&D Products

Cited by 2 publications

References 31 publications

Technology Transfer Risk Management in the Conditions of Scientific Internationalisation

Technology Transfer Risk Management in the Conditions of Scientific Internationalisation

Holistic Approach to R&D Products’ Evaluation for Commercialization under Open Innovations

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