“…The theory of hyperpersonal interaction (Walther, 1996) even predicts that with a positive attitude on the side of the recipient, the Web site can surpass other types of self‐presentation as an especially rich and evocative source of information. Processes of impression formation during personal home page visits could be compared to impression formation as it occurs in other forms of personal or mediated encounters (Sherman, End, Kraan, Cole, Martin, & Klausner, 1999; Sherman, End, Kraan, Cole, Campbell, Klausner, & Birchmeier, 2001). This is true not only with respect to the amount of information and/or social presence, but also with respect to authenticity.…”