“…Dynamic capabilities enable firms to initiate the process of repositioning themselves in the environment in which they operate and create new value (Lessard, Teece, & Leih, ; Teece, ; Teece et al, ). Scholars representing a knowledge‐based perspective on the development of dynamic capabilities emphasize the two important aspects of dynamic capabilities, namely, adaptive and creative capabilities (Nonaka et al, ). As Nonaka (, p. 14) argues, “any organisation that dynamically deals with a changing environment ought not only to process information efficiently (to be adaptive) but also create information and knowledge (to be creative).” Although the process of interaction between adaptive and creative capabilities is well studied in the context of changing market conditions, the specific types of dynamic capabilities in conditions of market survival remain unexplored.…”