2019
DOI: 10.1007/978-3-662-58784-3_9
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Mergers, Innovation and Remedies’ Design

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“…Several scholars, including Dachs et al (2017), allude to the disruptive innovation theory as the mainstay for innovations on the basis of forced adaptations that firms must undergo, lest they face dethronement from their industry standing. The main protagonists on technological markets have always relied on the fact that, once an innovation comes on board, it has to remain well-marketed and carefully protected or managed to gain the expected profits while recouping most of the costs incurred during research and development prior to the innovation's introduction (Tyagi, 2019).…”
Section: Literature Review Theoretical and Conceptual Backgroundmentioning
confidence: 99%
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“…Several scholars, including Dachs et al (2017), allude to the disruptive innovation theory as the mainstay for innovations on the basis of forced adaptations that firms must undergo, lest they face dethronement from their industry standing. The main protagonists on technological markets have always relied on the fact that, once an innovation comes on board, it has to remain well-marketed and carefully protected or managed to gain the expected profits while recouping most of the costs incurred during research and development prior to the innovation's introduction (Tyagi, 2019).…”
Section: Literature Review Theoretical and Conceptual Backgroundmentioning
confidence: 99%
“…On the contrary, some scholars also contend that, unless a firm is aggressive in marketing the new technological innovations, their rivals could even turn the new technology into a disadvantage for that firm. This means that technological innovation is not an assurance of competitive advantage, since some old equipment or software is known to be so robust that new entrants on the market fail to have any impact (Tyagi, 2019).…”
Section: New Equipment and Softwarementioning
confidence: 99%
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