2011
DOI: 10.1136/tc.2011.043604
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Menthol: putting the pieces together

Abstract: ObjectiveTo integrate information on cigarette companies' understanding and use of menthol as summarised in published research based on previously internal tobacco industry documents with results from large population-based surveys of tobacco use and other independent sources.Data sourcesPapers published in this supplement of Tobacco Control, together with papers identified using PubMed searches.ResultsTobacco companies shaped consumer perceptions of menthol cigarettes. Menthol is not just a flavouring agent. … Show more

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Cited by 65 publications
(50 citation statements)
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“…1 Menthol is a mint-flavored additive with analgesic and cooling effects that can mask the harshness and taste of tobacco, making these products easier to use and increasing their appeal among youth and other vulnerable populations. 2–4 Additionally, menthol has a synergistic effect with nicotine. 5 …”
Section: Introductionmentioning
confidence: 99%
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“…1 Menthol is a mint-flavored additive with analgesic and cooling effects that can mask the harshness and taste of tobacco, making these products easier to use and increasing their appeal among youth and other vulnerable populations. 2–4 Additionally, menthol has a synergistic effect with nicotine. 5 …”
Section: Introductionmentioning
confidence: 99%
“…The tobacco industry has targeted youth, women, and minorities with menthol cigarettes, 2,6 and studies indicate that these groups smoke menthol cigarettes at higher rates. 2,7,8 Little is known about whether another vulnerable group, lesbian, gay, bisexual, and transgender (LGBT) individuals, smoke menthol at higher rates than their heterosexual/straight counterparts.…”
Section: Introductionmentioning
confidence: 99%
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“…The reasons most often cited for its use are the cooling sensations it produces and its perceived ability to mask the harshness and taste of inhaled tobacco smoke. [1][2][3][4][5][6] Tobacco industry research has also shown that highly mentholated cigarettes can appeal to smokers who desire a stronger sensory impact, while low menthol cigarettes can appeal to smokers who prefer a cool and minty taste. 2,7,8 Given the popularity of menthol cigarettes, it is not surprising that menthol is also a common flavorant in E-cigarettes, where its familiar cooling flavor appeals to current and former smokers of menthol cigarettes.…”
Section: Introductionmentioning
confidence: 99%
“…This is a great victory for the industry, which adds menthol to about 90% of its products, even when not described. 7 Menthol interacts with nicotine to increase the impact of the first inhalation and reduces the throat irritation experienced by novice smokers. 8 Consequently, many products have been designed to maximise these effects.…”
mentioning
confidence: 99%