Mental models and online consumer behaviour

Stibel, Jeffrey M.

doi:10.1080/01449290512331321901

Cited by 18 publications

(12 citation statements)

References 14 publications

(17 reference statements)

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“…Both the Internet and the human mind serve the same function in terms of the storage and subsequent retrieval of usable information within a particular situation (Stibel 2005). Prior knowledge and the internal structure in the consumer's memory in which it is stored, work closely together to facilitate effective external search (Punj and Staelin 1983).…”

Section: Determinants Of Online Searchmentioning

confidence: 99%

Internal psychological versus external market-driven determinants of the amount of consumer information search amongst online shoppers

Rose¹,

Samouel²

2009

Journal of Marketing Management

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Section: Determinants Of Online Searchmentioning

confidence: 99%

Internal psychological versus external market-driven determinants of the amount of consumer information search amongst online shoppers

Rose¹,

Samouel²

2009

Journal of Marketing Management

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“…Previous research has been attempting to understand these influences as this can lead to greater electronic marketing effectiveness (Coulson, 1999;Bhatnagar, Misra, & Rao, 2000;Henrich, 2000;Luna & Gupta, 2001;Alan & William, 2003;Cheol & Jong, 2003;Lee & Johnson, 2002;Stibel, 2005). Companies that market online must become knowledgeable about factors such as consumer attitudes, values, beliefs, opinions, buying habits, and buying decisions in different settings.…”

Section: Introductionmentioning

confidence: 99%

Investigating Uncertainty Avoidance and Perceived Risk for Impacting Internet Buying: A Study in Three National Cultures

Kailani¹,

Kumar²

2011

IJBM

103

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The purpose of this research is to investigate factors impacting internet buying in three cultures: USA, India, and Jordan. While several consumer characteristics impacting internet buying have been studied in previous research, there has been relatively little research which studies the factors across national cultures. Internet buying and commerce has a global reach and several corporations count on global markets for expansion and growth. As a result, it is critical to understand the particular nature of differences in consumer characteristics impacting internet buying in different countries and cultures. This paper reports on an empirical study, which tests the impact of consumer characteristics uncertainty avoidance and perceived risk on internet buying. Data was collected and analyzed from USA, Jordan, and India. Results indicate that in cultures where uncertainty avoidance is high, perceived risk with internet, buying is also high, and this impacts internet buying negatively. Cultures where perceived risk is high, it impacts internet buying negatively. Results provide practical implications to web based vendors on consumer characterize that should be taken into account when marketing online in different cultures. Results also provide valuable insights into the nature of internet buying and the factors that limit internet-buying acceptance across cultures.

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“…Llamaremos "paradigma vincular" a la relación interactiva y sistémica entre una o más ventajas competitivas localizadas en la arquitectura mental del decisor demandante y una o más habilidades distintivas en la arquitectura mental del decisor oferente (Putnam, 1960;Rivière, 1986Rivière, y 1996Anderson, 1995;Molinari Marotto y Duarte, 1998;Stibel, 2005aStibel, y 2005bStibel, Dror y Ben-Zev, 2008). Es decir, la evolución de un sector industrial es el resultado de la evolución del paradigma vincular que liga dinámicamente en el tiempo a la oferta de los incumbentes y a la demanda de los demandantes, siempre en el marco de las construcciones subjetivas que operan en sus respectivas arquitecturas mentales (von Glasersfeld, 1984).…”

Section: Introductionunclassified

El conflicto competitivo entre sistemas socio-técnicos complejos y la evolución de los sectores industriales = The competitive conflict between complex socio-technical systems and industrial sector dynamics

Levy

2012

Pecvnia

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f e c h a d e r e c e p c i ó n : 2 7 / 0 6 / 2 0 1 1 f e c h a d e a c e p t a c i ó n : 0 8 / 0 2 / 2 0 1 2 ResumenLas concepciones tradicionales con respecto a la Estrategia Competitiva y a la dinámica de los sectores industriales han sido casi siempre orientadas hacia el lado de la demanda, el Posicionamiento de las marcas, o hacia el lado de la oferta, la Productividad de los recursos. En este artículo se presenta el concepto de "paradigma vincular" para entender a la Estrategia Competitiva y la Dinámica de los Sectores Industriales. Este concepto liga el posicionamiento con la productividad desde un abordaje cognitivo, interactivo y sistémico.Palabras clave: Segmentación; Diferenciación; Paradigma; Percepción; Cognición;Evolución. AbstractAlmost all of the traditional views regarding Competitive Strategy and Industrial Sector Dynamics have been oriented towards the demand side, this is a brand Positioning bias, or towards the supply side, this is a resource Productivity bias. This paper introduces the concept of "vincular paradigm" to understand Competitive Strategy and Industrial Sector Dynamics from a cognitive, interactive and systemic approach.

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Mental models and online consumer behaviour

Cited by 18 publications

References 14 publications

Internal psychological versus external market-driven determinants of the amount of consumer information search amongst online shoppers

Internal psychological versus external market-driven determinants of the amount of consumer information search amongst online shoppers

Investigating Uncertainty Avoidance and Perceived Risk for Impacting Internet Buying: A Study in Three National Cultures

El conflicto competitivo entre sistemas socio-técnicos complejos y la evolución de los sectores industriales = The competitive conflict between complex socio-technical systems and industrial sector dynamics

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