2021
DOI: 10.26905/jmdk.v9i2.6078
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Mengukur Kinerja Pasar Melalui Elemen Inovasi pada UKM Sektor Makanan dan Minuman di Kota Padang

Abstract: In Small and Medium Enterprises (SMEs), especially in the food and beverage sector, process innovation is an important construct that can maintain the sustainability of product innovation and improve marketing innovation strategies for optimal market performance. This study aims to examine the effect of innovation elements, namely product, process, and marketing on the market performance of SMEs in the food and beverage sector, and the effect of marketing innovation on market performance when mediated by produ… Show more

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Cited by 4 publications
(2 citation statements)
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“…Meanwhile, Games et al (2022) also stated that the failure of innovation will encourage consumer to look for other products until their expectations are met. Faisal et al (2021) further stated that innovation is the one of several important things to retain loyal consumers. This finding is not in line with previous study (Lin et al, 2017), which stated that green perceived value can strengthen the relationship between green brand innovative and green brand loyalty.…”
Section: Resultsmentioning
confidence: 99%
“…Meanwhile, Games et al (2022) also stated that the failure of innovation will encourage consumer to look for other products until their expectations are met. Faisal et al (2021) further stated that innovation is the one of several important things to retain loyal consumers. This finding is not in line with previous study (Lin et al, 2017), which stated that green perceived value can strengthen the relationship between green brand innovative and green brand loyalty.…”
Section: Resultsmentioning
confidence: 99%
“…Caring ability is still not all nurses can apply it to the fullest. Research conducted by Adriana [5] shows that almost half of the nurses are caring. The results of Panjaitan's research [6] that 51% of nurses are still caring and 49% are still not caring.…”
Section: Introductionmentioning
confidence: 99%