A B S T R A C TThe study tried to analyze and determine 1) the effect of green brand image on green purchase intention, 2) effect of green awareness on green purchase intention, 3

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Purpose This study aims to identify the effect of entrepreneurial orientation and organizational culture on organizational innovation and organizational performance among small- and medium-sized enterprises (SMEs) on the creative industry which is supporting tourism in Indonesia. Design/methodology/approach A quantitative approach was used to distribute questionnaires using a purposive sampling technique to 183 SME’s owners of the creative industry that produce and trade the products directly to the customers. A partial least square (PLS) was conducted to analyze the data. Findings Entrepreneurial orientation and organizational culture have a significant effect on innovation, which in turn, influences the performance. Interestingly, innovation does not have a significant influence on performance as well as does not mediate the influence between entrepreneurial orientation and organizational performance. Research limitations/implications The issue of innovation in this study was measured by many indicators that reflected the organizational innovation. Further studies may investigate other specific types of innovation. Practical implications Both entrepreneurs and government should establish more technological support, business incubation centers and counseling organizations to encourage performance in the future. Originality/value Socio-cultural diversity such as entrepreneurial orientation and natural resources especially the culture of Indonesia can inspire creative industries to continue to innovate and after that can lead them to improve their performance, especially in the tourism area.

Jumlah kunjungan pasien Instalasi Rawat Jalan Rumah Sakit Gigi dan Mulut Baiturrahmah Padang pada tahun 2016 yaitu 27.933 kunjungan. Pada tahun 2017 mengalami penurunan (41,7%) yaitu 16.288 kunjungan. Sedangkan, pada tahun 2018 mengalami sedikit peningkatan (3,7%) yaitu 16.884 kunjungan. Setiap rumah sakit harus dapat membuat suatu strategi pemasaran yang tepat untuk dapat bersaing dimasa sekarang dan akan datang. Salah satu upaya strategi pemasaran adalah analisis SWOT. Analisis SWOT mengidentifikasi strengths (kekuatan) dan weaknesses (kelemahan) pada aspek internal serta opportunities (peluang) dan threats (ancaman) pada aspek eksternal perusahaan. Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang dapat dilakukan oleh Rumah Sakit Gigi dan Mulut Baiturrahmah Padang berdasarkan analisis SWOT. Jenis penelitian adalah kualitatif. Informan terdiri dari Pemilik, Direktur, Wakil Direktur, Karyawan, Mahasiswa, Pasien dan Masyarakat yang tinggal di sekitar Rumah Sakit Gigi dan Mulut Baiturrahmah Padang. Hasil penelitian menunjukkan bahwa strategi SO (Strengths Opportunities): meningkatkan kualitas kesehatan pelayanan gigi dan mulut, menjalin kerja sama dengan instansi di bidang kesehatan, menggunakan alat dan bahan terbaru dan menjadi pusat rujukan pelayanan kesehatan gigi dan mulut. Strategi WO (Weaknesses Opportunities): menyelesaikan proses akreditasi, pengaturan jadwal dan tarif dokter, melakukan promosi melalui berbagai media dan menambah jumlah SDM untuk kegiatan pemasaran. Strategi ST (Strengths Threats): meningkatkan pelayanan unggulan di bidang periodonsia dengan pelatihan kepada karyawan dan membuat pendaftaran online. Sedangkan, strategi WT (Weaknesses Threats): membentuk bagian pemasaran untuk meningkatkan kegiatan promosi.

Small and Medium Enterprises (SMEs) play a crucial role in the economic development in terms of the Gross Domestic Product's contribution, society empowerment as well as unemployement reduction. The aim of this research is to analyze the influence of market orientation and transformational leadership towards organizational innovation and organizational performance for SMEs, especially among the creative industry in West Sumatera (Bukittinggi, Pariaman, Padang Pariaman, and Pesisir Selatan). This research uses purposive sampling techniques to 86 SMEs of handicraft as sample size. The criteria are assigned to the respondents is the handicraft which produce as well as market its products. The data are analyzed using Structural Equation Modeling (SEM) with SmartPLS software. The quantitative result of this study shows that transformational leadership has a significant positive effect on the organizational performance. Market orientation reflected by three dimensions including customer orientation, resources orientation, and competitor orientation also has a significant positive effect on the organizational innovation and organizational performance. However, organizational innovation is not able to provide a significant positive effect on organizational performance. Among all the variables, market orientation has the strongest influence on organizational innovation and organizational performance. Due to the lack of organizational innovation in order to increase the SMEs performance, the study therefore recommends the SMEs managers should embrace on market orientation to support their business accordance with market trends.