Abstract:We report novel research investigating memory distortion as an alternative route to cognitive balance, comparing it with attitude change as a well‐known balancing mechanism. Participants received statements from multiple communicators about a controversial topic (national pride in Study 1 and climate protection in Study 2) and remembered these statements immediately or 1 week later. This resulted in initially balanced or unbalanced combinations of the liking for individual communicators and the communicators' … Show more
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