2021
DOI: 10.1108/emjb-10-2020-0106
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Memorable tourism experiences, destination image, satisfaction, and loyalty: an empirical study of Santorini Island

Abstract: PurposeMemorable tourism experiences (MTEs) can reinforce a destination's competitiveness. The literature has called for further research on this topic. This study develops and empirically examines a conceptual model exploring the relationships between MTEs, satisfaction, destination image (DI) and loyalty.Design/methodology/approachQuantitative research was conducted with 729 respondents who had visited the Greek island of Santorini in the last three years, and structural equation modeling was used.FindingsTh… Show more

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Cited by 49 publications
(66 citation statements)
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“…Therefore, such studies have made some relevant contributions to the relevant domestic and foreign literature. Lai et al, (2018) reported that tourists' overall satisfaction positively correlates with marine activities and their intentions to revisit [30][31][32][33], while Huang et al, (2005) found that revisit intentions are based on customer introductions, public praise, and word of mouth [31,33].…”
Section: Revisit Intentionsmentioning
confidence: 99%
“…Therefore, such studies have made some relevant contributions to the relevant domestic and foreign literature. Lai et al, (2018) reported that tourists' overall satisfaction positively correlates with marine activities and their intentions to revisit [30][31][32][33], while Huang et al, (2005) found that revisit intentions are based on customer introductions, public praise, and word of mouth [31,33].…”
Section: Revisit Intentionsmentioning
confidence: 99%
“…The economic category moves from the creation of authentic and innovative tourist experiences to their sale through the implementation of new forms of communication, such as digital and influencer marketing. At destination level, Essentia has diversified the business activity and has contributed to redefining the destination image (Scorrano et al, 2018;Stavrianea and Kamenidou, 2021), utilising higher resources, spreading economic benefits locally and regionally (Bramwell, 2004).…”
Section: Discussionmentioning
confidence: 99%
“…More specifically, Chen et al (2021) found that an MTE on coffee tourism strongly reinforced tourists’ satisfaction. Stavrianea and Kamenidou (2021) revealed that the formation of tourists’ satisfaction is greatly related to positive MTEs. Therefore, once the red travel experience has more factors that make tourists unforgettable, they are more likely to enjoy the entire trip and be satisfied.…”
Section: Literature Review and Research Hypothesesmentioning
confidence: 99%