The research problem formulation is how to reinforce character education for students of the Geography Education Department, Faculty of Social Science, Manado State University. The study aimed to determine the implementation of reinforcement of the character education on students of the Geography Education Department Faculty of Social Science Manado State University. In achieving this goal, this research was carried out using qualitative research methods and data collection techniques which include: observation, interviews, documentation, and triangulation. The research informant is a lecturer in Geography Education Department Faculty of Social Science Manado State University. The stages of data analysis include: data reduction, data display, and conclusion drawing/verification. The results showed that a) the efforts made in understanding the character of Geography Education students, namely: formulating semester learning plans, studying and understanding student characters, and mapping student characters; b) the central values described by the teacher in the semester learning plan and the learning process include fundamental ethical values: 1) devotion to God, 2) responsibility, 3) nationalism, 4) independence, 5) innovative, 6) democratic, and 7) mutually rewarding. c) significant efforts made in strengthening character education in students include: 1) through the formulation of learning outcomes, 2) through the formulation of graduate competencies, 3) through the learning process, 4) mentoring activities, and 5) research activities; d) students of the Geography Education Department give a positive response or response to all the efforts we make.