Membangun Jaringan Pasar untuk Mengembangkan Usaha Produk Lokal  dalam Menumbuh Kembangkan Usaha Berbasis Sumber Daya Lokal melalui Usaha Mikro dan Keuangan Mikro

Endaryono, Bakti Toni; Djuhartono, Tjipto

doi:10.30998/sosioekons.v10i3.2793

Cited by 5 publications

(5 citation statements)

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“…Angka ini perlu ditingkatkan, mengingat kota Cilegon yang merupakan daerah strategis dan potensial untuk mengembangkan bisnis khusunya UMKM berbasis produk lokal. Agar hal tersebut dapat teratasi, perlunya keterbukaan lapangan pekerjaan baru, dan peningkatan sumberdaya, terutama sumberdaya yang berbasis lokal (Endaryono & Djuhartono, 2018). Pengembangan masyarakat khususnya para pelaku usaha mikro kecil dan menengah (UMKM) dapat menciptakan pelaku-pelaku usaha baru dalam mengembangankan produk lokal kota Cilegon dan selanjutnya dapat membuka lapangan kerja baru bagi masyarakat yang nantinya akan berdampak pada peningkatan kesejahteraan masyarakat.…”

Section: Pendahuluanunclassified

Pengembangan Jejaring Bisnis Berbasis Produk Lokal Kota Cilegon

Zahara

Sanusi

Suci

2020

JANAYU

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Usaha Mikro Kecil dan Menengah (UMKM) merupakan sektor yang potensial dalam mengurangi angka pengangguran, meningkatkan pendapatan yang pada akhirnya berdampak pada peningkatan kesejahteraan masyarakat. Salah satu upaya dalam mengembangkan UMKM adalah dengan memperluas jejaring bisnis, khususnya UMKM produk lokal. Potensi produk lokal seperti emping, gula aren, batik cilegon, dan berbagai produk khas lainnya sangat diminati masyarakat baik di Banten maupun di luar provinsi Banten. Teknologi yang berkembang saat ini terutama internet dan media sosial membantu pelaku usaha untuk memperluas jaringan pasar dan usahanya, akan tetapi tidak sedikit pelaku usaha yang belum megoptimalkan teknologi digital untuk memperluas dan mengembangkan jejaring bisnisnya. Melalui pengabdian masyarakat ini, pelaku usaha UMKM diberikan pelatihan dan mendampingan melalui penggunaan Google Bisnisku dan pengoptimalan media sosial, untuk membantu mengitrasikan kedua aspek pemasaran baik secara offline maupun pemasaran secara online.

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Section: Pendahuluanunclassified

Pengembangan Jejaring Bisnis Berbasis Produk Lokal Kota Cilegon

Zahara

Sanusi

Suci

2020

JANAYU

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“…The formation of this intervention can be through networks such as APINDO, MSME Associations, KADIN, and other associations that function as strategic market networks. Endaryonoand Djuhartono (2018) show that strengthening market networks through association forums increases the presence of local product businesses that collaborate with cooperative offices and small and micro business communities. Without intervention from the community and with sporadic actions, local entrepreneurs, especially MSMEs, become less competitive in the digital economy.…”

Section: Community Intervention In Digital Marketing Transformationmentioning

confidence: 99%

Strengthening digital capital on social media for collective social action in micro, small, and medium enterprises (MSMEs)

Prayoga,

Wijaya,

Fitriyah

et al. 2024

Bricolage

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<p>The development potential of local superior products, especially MSMEs, needs to be transformed into digital businesses. Expanding market reach is an important step to help MSMEs survive the national economic crisis caused by COVID-19. Adaptation to the digital economy at the marketplace is a curative solution to the problem of the community's economic downturn. This study aims to examine community interventions in empowering MSME entrepreneurs through the utilization of digital capital, digital marketing of superior local products, and collective social action models through multi-platform market ecosystems. A qualitative method with a phenomenological approach was used, involving data collection through interviews, observations, and literature studies. A total of 10 informants were involved as data sources. The results show that digital capital is essential for capacity that must be internalized and intervened by businesses in transforming into digital businesses. Digital capital empowerment involves a Community-Based Learning and Participation (CBLP) approach, which is the involvement of local communities with digital skills and competencies in local product development. This includes design, management of digital resources and products, decision-making, and profit sharing, based on the principle of equality for MSME players.</p>

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“…Menurut Endaryono & Djuhartono (2018) peran pokok usaha kecil ini adalah: (1) sebagai wadah penerima tenaga kerja, (2) sebagai penghasil barang dan jasa dengan harga yang dapat memenuhi kebutuhan banyak orang berpendapatan rendah, dan (3) sebagai sumber devisa negara yang potensial karena keberhasilan dalam memproduksi komoditas ekspor selain minyak dan gas. Pemerintah menawarkan solusi dengan meluncurkan program yang dikenal dengan Program Pengembangan Usaha Agribisnis Perdesaan (PUAP).…”

Section: Membangun Jaringan Bisnis Yang Solidunclassified

Community Empowerment Through Digital-Based Local Economic Development In Society 5.0 Era

2023

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Community empowerment is often carried out by change agents using various methods. Detailed, detailed and in-depth identification is the first step to empowering the community. The purpose of this study is to analyze the stages in community empowerment through digital-based local economic development in the era of society 5.0. The research method uses a qualitative approach with a case study type. The location of the research was carried out in the Labsite Village of the Department of Outer School Education with a total of three villages included in the Malang Regency area, namely Pait Village, Kasembon District, Benjor Village, Tumpang District, and Pujon Kidul Village, Pujon District. Data analysis uses the Miles and Huberman models which consist of three stages, namely data reduction, data presentation and drawing conclusions. The results of the study show that the stages in community empowerment through digital-based local economic development are carried out in two ways, starting with strengthening a solid production ecosystem through four stages, namely; (1) identification, (2) inventory, (3) management and development of assets, and (4) building partnership networks to introduce products. Furthermore, building a sustainable business ecosystem. Then, building a sustainable digital-based business ecosystem with three stages, namely, (1) Maintaining and Creating a Market, (2) Forming a Solid Network, and (3) Product Expansion using Digital Media

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Membangun Jaringan Pasar untuk Mengembangkan Usaha Produk Lokal dalam Menumbuh Kembangkan Usaha Berbasis Sumber Daya Lokal melalui Usaha Mikro dan Keuangan Mikro

Cited by 5 publications

References 0 publications

Pengembangan Jejaring Bisnis Berbasis Produk Lokal Kota Cilegon

Pengembangan Jejaring Bisnis Berbasis Produk Lokal Kota Cilegon

Strengthening digital capital on social media for collective social action in micro, small, and medium enterprises (MSMEs)

Community Empowerment Through Digital-Based Local Economic Development In Society 5.0 Era

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