Medicalisation of Media; Mediatisation of Medicine: Towards an Illness Society

Abstract

In recent years the media has focused more on health issues and plays a crucial role in constructing illness society that is purified from death. Popular specialists on media diagnose continually through deadly-dangerous symptoms and offer new formulas in a changing sense. Each trouble and its solution pave the way for selling new products and new beginnings. Indeed, in this regime, each cure proves the existence of a different virus. For this point of view, all health manners can and should be debated in the media and consumerism relations. To put this differently, health is an academic area not related primarily to medicine but sociology. This paper deals with the reciprocal connection between medicine and media as components of the traumatic modern society and individual. According to the argument of this study, in the present-day society, medicine marks virus rather than cure, while the media refer to lack of meaning instead of wisdom.