“…The health demonstration areas, or districts, served as model organisations for integrated health services, both preventive and curative, in mostly rural areas. This notion of "integrated health services," first advanced in the 1920s (Gorsky, 2006), expanded by the elite of internationally-minded health experts by the end of 1930s, was put into action in several pre-war situations in Europe and Asia, and thrived in the post-war era (see for instance Terris, Kramer, 1949;Roemer, Wilson, 1950). At the height of Cold War in the absence of the USSR and fellow socialist countries, it became the subject of discussions during the fifth to seventh World Health Assemblies (1952 to 1954) (WHO, 1952).…”